About The Position

The Performance Marketing Manager is responsible for driving brand growth and engagement across social media platforms through creative content, paid campaigns, and community management. This role combines strategic planning with hands-on execution, including content creation, campaign management, and performance analysis. Additionally, the role provides administrative and marketing support, such as sending marketing emails, managing databases, lead generation, and other ad hoc tasks to support overall business growth. The ideal candidate is both creative and data-driven, capable of balancing high-level strategy with ground-level execution. This role involves driving growth across two different businesses: an e-commerce client and a creative agency. For the e-commerce client, the focus is on optimizing website conversion, SEO, automations, and landing pages. For the creative agency, the focus is on enhancing digital presence, generating inbound leads, building pipeline, establishing authority, and fostering partnerships. The role requires a hands-on digital growth operator to execute growth strategies. Success will be measured by improved conversion rates, revenue per visitor, cart recovery revenue, and live automation flows for the e-commerce client, as well as key SEO fixes and climbing priority pages. For the creative agency, success includes clear positioning, service pages that convert, consistent inbound pipeline (leads, calls booked, proposal requests), a content system for authority and reach, and landing pages/lead magnets that capture qualified leads.

Requirements

  • Proven e-commerce CRO + automation implementation experience (not just advice).
  • Strong SEO fundamentals (technical + on-page).
  • Ability to build landing pages quickly and track their performance.
  • Experience with conversion rate optimization.
  • Experience with SEO technical audits and fixes.
  • Experience with on-page optimization.
  • Experience with content planning and creation.
  • Experience with automation flows (cart abandonment, post-purchase, etc.).
  • Experience with lead generation strategies.
  • Experience with email marketing and nurture sequences.
  • Ability to analyze performance data and provide insights.
  • Ability to manage multiple projects and priorities.

Nice To Haves

  • Experience in the creative agency space.
  • Experience with social media strategy and community management.
  • Experience with digital marketing tools and platforms.
  • Experience with data analysis and reporting.

Responsibilities

  • Optimize website conversion, SEO, landing pages, and lifecycle automations (cart + post-purchase) for an e-commerce client.
  • Grow digital presence and consistently generate inbound leads (social, content, SEO, landing pages, lead magnets, email nurture) for a creative agency.
  • Plan, implement, and measure growth strategies across both businesses.
  • Conduct CRO and SEO audits, and implement improvements for e-commerce websites.
  • Build and optimize product/collection pages, focusing on trust, shipping/returns, and user experience.
  • Perform technical SEO audits and fixes, and on-page optimization.
  • Develop and execute content plans to support high-intent pages.
  • Implement and manage automation flows for abandoned carts, browse abandonment, checkout abandonment, post-purchase upsells/cross-sells, review requests, and winback campaigns.
  • Build campaign/product landing pages quickly using reusable templates.
  • Clarify offer architecture for a creative agency, including core packages and target audience.
  • Improve service pages and add conversion mechanisms (lead magnets, booking flow).
  • Enhance basic SEO for local/service-based discovery for the creative agency.
  • Create a simple, repeatable system for inbound lead generation, including weekly content themes, short-form posts, and pillar content.
  • Develop lead magnet funnels, including lead magnet creation, landing pages, and email nurture sequences.
  • Drive warm outreach and track responses.
  • Ship weekly updates, maintain a clear backlog, and provide weekly performance snapshots.
  • Deliver monthly KPI reports, insights, and test results.
  • Develop a roadmap for the following month.
  • Complete initial audits and roadmap development within the first 14 days.

Benefits

  • Flexibility in work hours and location, with a focus on managing energy rather than time.
  • Access to online learning platforms.
  • Budget for professional development.
  • Collaborative, no-silos environment encouraging learning and growth across teams.
  • Dynamic social culture with team lunches, social events, and opportunities for creative input.
  • Health insurance.
  • Leave benefits.
  • 13th Month Salary.
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