E-commerce Manager

Turning Point Brands Canada•Quebec, QC

1d•CA$90,000 - CA$100,000•Remote

About The Position

Turning Point Brands Canada is seeking an E-Commerce Manager to oversee and execute e-commerce operations across B2B wholesale and direct-to-consumer channels. This role involves managing established operations while simultaneously supporting the launch of a new protein shot brand, Fusion. The ideal candidate will be adept at balancing disciplined execution with the curiosity and adaptability required for a new brand launch. The position operates within a defined team structure with clear leadership direction and a collaborative environment that moves at a fast pace. Success in this role requires bringing structure to complexity and taking ownership proactively.

Requirements

3 to 6 years in e-commerce, digital operations, or project management.
Strong working knowledge of Shopify.
Experience coordinating vendors, agencies, or development partners.
Comfort working with analytics, dashboards, and operational reporting.
Clear, proactive communicator who raises issues early and constructively.
Full professional proficiency in English required.

Nice To Haves

B2B and/or multi-site experience considered an asset.
French proficiency considered a strong asset.
You have worked in a company where not everything was built yet and you preferred it that way.
You bring structure to complexity rather than waiting for structure to arrive.
You are a doer: you execute, you follow through, and you close loops.
You are commercially minded and understand that e-commerce exists to drive revenue, not just ship updates.
You are as comfortable figuring something out for the first time as executing something established.
You are actively using AI tools in your day-to-day work and looking for more ways to apply them.

Responsibilities

Own and maintain the 2026 e-commerce project tracker across B2B and priority D2C initiatives, including Fusion.
Translate strategic direction and roadmaps into clear tasks, timelines, and ownership.
Run weekly execution cadences and proactively unblock dependencies.
Ensure both 'lights-on' changes and roadmap initiatives are delivered on time and to standard.
Maintain continuity across shifting priorities, roadmap cycles, and platform changes.
Coordinate day-to-day execution with external partners including developers, SEO partners, and affiliate, email, and content vendors.
Manage tickets, briefs, timelines, QA, and follow-ups with vendors and partners.
Escalate risks, trade-offs, or delays early with options and context.
Oversee merchandising updates, promotions, PDP readiness, and campaign launches.
Ensure inputs from content, marketing, sales, and compliance are complete before launch.
Partner closely with the E-Commerce team to ensure clean Shopify builds and thorough QA.
Act as the execution bridge between E-Commerce, Marketing, Sales, Operations, Finance, and IT.
Reinforce shared SLAs, processes, and expectations across teams.
Support Sales and Operations with reliable site updates, tools, and documentation.
Use AI tools to improve the speed and quality of execution workflows, including vendor briefing, QA documentation, status reporting, and cross-functional communication.
Identify and implement automation opportunities across operational and reporting processes.
Bring a continuous improvement mindset to how the team works.
Maintain operational dashboards and delivery status reporting.
Provide clean, structured inputs into monthly executive reporting.
Track progress against defined KPIs without owning forecasting or long-term strategy.