E-commerce Manager

Turning Point Brands Canada

19h•Remote

About The Position

TPB Canada operates in the Canadian cannabis lifestyle essentials market, running established and growing e-commerce operations across B2B wholesale and direct-to-consumer channels. This is a real business with real volume, and this role is the execution engine that keeps it moving. Alongside the core business, we are launching Fusion, a ready-to-drink protein shot brand built around convenience, clean nutrition, and a product that genuinely does something different. Fusion adds an exciting new dimension to this role: a new DTC and retail channel, a new consumer audience, and the energy of building something from the ground up while the established business runs alongside it. We need an E-Commerce Manager who can hold both realities at once. Someone who runs disciplined execution across existing operations without losing the curiosity and adaptability that a new brand launch demands. You will work within a defined team structure, with clear direction from leadership and a collaborative team around you. The environment moves at pace and priorities evolve, but you will not be left to figure things out alone. The people who thrive here are ones who bring structure to complexity and take ownership without needing to be pushed. About Turning Point Brands Canada TPB Canada is a high-growth consumer products business operating at the intersection of brand building, distribution, eCommerce, and regulated and emerging markets. We develop and grow a portfolio of category-leading products with a strong focus on cannabis accessories and adjacent consumer segments. The environment is entrepreneurial and intentionally low on politics. Ownership is real, autonomy is real, and accountability is clear. Ideas are encouraged, people are trusted to take initiatives from concept through execution, and mistakes are treated as part of the process. Leadership is hands-on and accessible. For people who want to move quickly, build something meaningful, and grow fast in a respectful high-performance environment, this is the right place.

Requirements

3 to 6 years in e-commerce, digital operations, or project management
Strong working knowledge of Shopify, with B2B and/or multi-site experience considered an asset
Experience coordinating vendors, agencies, or development partners
Comfort working with analytics, dashboards, and operational reporting
Clear, proactive communicator who raises issues early and constructively
You have worked in a company where not everything was built yet and you preferred it that way
You bring structure to complexity rather than waiting for structure to arrive
You are a doer: you execute, you follow through, and you close loops
You are commercially minded and understand that e-commerce exists to drive revenue, not just ship updates
You are as comfortable figuring something out for the first time as executing something established
You are actively using AI tools in your day-to-day work and looking for more ways to apply them
Full professional proficiency in English required

Nice To Haves

French proficiency considered a strong asset

Responsibilities

Own and maintain the 2026 e-commerce project tracker across B2B and priority D2C initiatives including Fusion
Translate strategic direction and roadmaps into clear tasks, timelines, and ownership
Run weekly execution cadences and proactively unblock dependencies
Ensure both lights-on changes and roadmap initiatives are delivered on time and to standard
Maintain continuity across shifting priorities, roadmap cycles, and platform changes
Coordinate day-to-day execution with external partners including developers, SEO partners, and affiliate, email, and content vendors
Manage tickets, briefs, timelines, QA, and follow-ups
Escalate risks, trade-offs, or delays early with options and context rather than surprises
Oversee merchandising updates, promotions, PDP readiness, and campaign launches
Ensure inputs from content, marketing, sales, and compliance are complete before launch
Partner closely with the E-Commerce team to ensure clean Shopify builds and thorough QA
Act as the execution bridge between E-Commerce, Marketing, Sales, Operations, Finance, and IT
Reinforce shared SLAs, processes, and expectations across teams
Support Sales and Operations with reliable site updates, tools, and documentation
Use AI tools to improve the speed and quality of execution workflows, including vendor briefing, QA documentation, status reporting, and cross-functional communication
Identify and implement automation opportunities across operational and reporting processes
Bring a continuous improvement mindset to how the team works, not just what the team delivers
Maintain operational dashboards and delivery status reporting
Provide clean, structured inputs into monthly executive reporting
Track progress against defined KPIs without owning forecasting or long-term strategy