E-Commerce Manager

Dunlop Manufacturing, Inc.•Benicia, CA

1d•$77,140 - $86,339•Onsite

About The Position

Dunlop Manufacturing, Inc., a leading manufacturer of accessories for the music industry, is seeking an experienced and strategic E-Commerce Manager to join our team in Benicia, California. As a recognized leader in guitar accessories, we are passionate about delivering exceptional products and customer experiences. We’re looking for a results-driven professional who can lead our online store strategy, optimize performance, and enhance the digital customer journey.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in e‑commerce, digital marketing, and knowledge of the MI/music industry.
Proficiency with CMS platforms, e‑commerce systems (Shopify, BigCommerce), and web analytics tools.
Working knowledge of HTML and CSS.
Strong understanding of UX/UI principles, digital sales funnels, and customer‑journey optimization.
Experience with SEO, metadata management, data uploads, and emerging e‑commerce platforms.
Proficiency in Microsoft Office (Outlook, Word, Excel) and Google Sheets.
Familiarity with Mailchimp and email marketing best practices.
Strong leadership, communication, and cross‑functional collaboration skills.
Analytical and data‑driven mindset with the ability to interpret performance metrics.
Excellent verbal and written communication skills.
Comprehensive documentation skills.

Nice To Haves

Knowledge of the Dunlop product line.
Musical background preferred.

Responsibilities

Manage, maintain, and optimize the website and e‑commerce platform, including product listings, descriptions, pricing, specifications, images, and promotional content.
Handle daily website updates, maintenance tasks, product data entry, image uploads, and coordination of sales and marketing campaigns.
Monitor and resolve content issues and UX concerns, making updates and fixes using HTML and CSS as needed.
Coordinate with web developers and external vendors to implement site updates and address technical issues.
Apply SEO best practices to content and product listings while collecting, organizing, and analyzing e‑commerce and marketing data to evaluate performance and identify improvement opportunities.
Manage BigCommerce to ensure accurate product data, pricing, and inventory, maintaining alignment with the SYSPRO ERP system and recommending platform enhancements.
Build and format consumer and sales email newsletters using approved templates; manage Mailchimp campaigns including setup, testing, scheduling, and list maintenance.
Support cross‑departmental teams by managing website updates, product launches, and digital campaigns, ensuring all content is accurate, current, visually consistent, and aligned with brand standards.