Marketing Director

Aria Insurtech

18d•$100,000 - $130,000•Remote

About The Position

Aria InsurTech is hiring a Marketing Director to own its marketing department end to end. The role is fully remote in the US or Canada and follows Eastern Time hours. The Marketing Director will set marketing plans with the leadership team, lead the team that creates and executes campaigns, and be accountable for results. The position works directly with the CEO and leadership team and may grow as the company grows. The Marketing Director oversees paid advertising, email and text campaigns, webinar and product-launch marketing, content and social media, PR, and company communications. They will ensure messaging matches Aria’s brand and tone, track key performance indicators, and report results to leadership. The role includes translating plans into clear team tasks, monitoring progress, supporting team members, and contributing hands-on when needed. Aria InsurTech provides a platform and training programs for life insurance agents. Agents use the platform to buy leads and can join training programs designed to help convert those leads into sales. Compensation is $100,000–$130,000 per year, based on experience.

Requirements

At least 7 years of marketing experience.
At least 3 years of experience leading a team.
Experience using paid advertising to help scale a business from 7-figure to 8-figure revenue.
Experience running email and text campaigns that convert leads into buyers.
Strong writing skills, including clear, persuasive copy for US buyers.
Design sense and ability to give designers clear direction while maintaining brand consistency.
Ability to identify and closely track KPIs that show whether marketing is working.
Experience with GoHighLevel and project management tools such as Monday.com.
Fluent spoken and written English and Spanish.

Responsibilities

Own the full marketing department, including setting the plan with the leadership team, executing it, and being accountable for results.
Plan, launch, test, and manage paid ads, including on platforms such as Facebook and Instagram; track lead and sale costs and allocate budget to effective ads.
Plan and run email and text campaigns for agents, from signup through first order and repeat orders.
Run marketing for webinars, new product launches, and other launches in collaboration with the sales team and Director of Product.
Lead content and social media strategy with the content team, including CEO-filmed videos, and review content before publication.
Handle public relations and company communications.
Maintain consistency with Aria’s brand and tone of voice across all materials.
Track and report key performance indicators, including cost per lead, cost per sale, and return on ad spend.
Translate plans agreed with leadership into clear tasks, check progress during the week, assist team members, and perform hands-on work when needed.