Marketing Director

Perkins&Will•Boston, MA

20d

About The Position

The Marketing Director collaborates with key leadership to develop a responsive, innovative, and competitive strategic marketing program. The role oversees the marketing budget, resources, and staff, and helps build a marketing culture that supports business promotion, sales value, and effective networking. The position works closely with leadership on market strategy for proposals and presentations, including hands-on bid planning and writing and strategic interview preparation. It directs RFP-tailored content development and the pursuit process and schedule, while maintaining marketing information systems and providing research and support for marketing and business development activities. The role also oversees collateral materials, social media and public relations, marketing metrics, sales reports, competitor analysis, lead tracking, and follow-up communications. The Marketing Director maintains knowledge of practice and market trends, participates in relevant industry groups and events, collects current press, and oversees trade-show promotions. The role also develops and conducts training, supports team members’ growth, and contributes to project teams and studio activities through proactive communication and effective client and consultant coordination.

Requirements

Bachelor’s degree in marketing or a related field.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficiency in Microsoft Office and Adobe InDesign.
Familiarity with Deltek.

Nice To Haves

LEED GA credential.
Familiarity with Illustrator and Photoshop.

Responsibilities

Collaborate with key leadership to create a responsive, innovative, and competitive strategic marketing program.
Oversee the marketing budget, resources, and staff, fostering a marketing culture that supports business promotion, sales value, and networking.
Work with leadership to determine market strategy for proposals and presentations; plan and write bids and contribute strategically to interview preparation.
Direct RFP-tailored content development and oversee the project pursuit process and schedule to meet deadlines.
Maintain and support marketing information systems, including the proposal log, Deltek Vision, and proposal databases.
Provide comprehensive research for marketing and business development activities.
Oversee the development and distribution of collateral marketing materials.
Direct social media and public relations initiatives to strengthen the external brand identity in alignment with studio culture and values.
Oversee marketing metrics, including sales reports and competitor analysis; track leads and responses and communicate follow-up items to leadership.
Stay familiar with industry trade organizations, publications, conferences, and events; participate in or conduct outreach to relevant industry groups to cultivate business relationships and gather intelligence.
Collect current and relevant press for marketing and communications efforts.
Maintain knowledge of trends and developments in the studio’s Practices and Markets.
Develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Oversee promotional activities for trade shows.
Support the growth of team members and take increasing ownership of tasks within project teams and studio activities.
Maintain open, proactive team communication and communicate ideas in a way that inspires others.
Coordinate and participate effectively in client and consultant communications and meetings.