Marketing Director

PACS•Auburn, WA

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role works to maintain and increase census, provide the community with information about the facility, and ensure information is released accurately and in accordance with privacy rules and facility policies. The position collaborates with department directors and staff, supports resident programs and communications, maintains relationships with families and community groups, and keeps the Administrator informed about relevant media coverage. It also prepares a departmental operating budget for approval by the Administrator and allocates resources to support facility programs and activities. The position has supervisory responsibilities and serves on facility committees as directed by the Administrator. It requires a bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be accepted in lieu of a bachelor’s degree. Proficiency in Microsoft Suite products is required. The role includes regular use of office equipment and may involve assisting with resident evacuation during emergencies.

Requirements

A bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to present information effectively and respond to questions from managers and employees.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems involving concrete variables and limited standardization.
Ability to interpret written, oral, diagrammatic, and schedule-based instructions.
Proficiency in Microsoft Suite products.
Ability to occasionally lift or move up to 25 pounds.
Ability to use a desktop or laptop computer for prolonged periods.
Ability to sit, stand, walk, talk, read, or hear regularly while performing job duties.
Ability to use office equipment, including copier/scanner/fax, telephone, and calculator.
May be required to assist with evacuating residents during emergencies.

Responsibilities

Maintain a current listing of resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs and activities to maintain and increase census and inform the community about the facility, its programs, services, and practices.
Develop and maintain written policies and procedures governing release of information about residents, employees, and the facility in accordance with current privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and build rapport between departments so staff understand their roles in these programs.
Review marketing and public relations policies and procedures at least annually and revise them as needed.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing release of information to employees, residents, family members, visitors, government agencies, and others as necessary.
Ensure public information describing facility services, including policy manuals, brochures, and information packets, is accurate and complete.
Ensure employees follow established information-release policies and procedures.
Organize and implement ongoing internal communications using bulletin boards, house organs, committee meetings, newsletters, brochures, public announcements, and other channels.
Schedule and participate in departmental meetings about marketing and public relations programs and activities.
Provide creative support to activity and social services departments in developing resident programs and publications as needed.
Maintain effective liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support for charitable activities on behalf of the facility.
Contact news media about new programs and promotions that may benefit the facility and community.
Keep the Administrator informed of noteworthy newspaper, radio, and television coverage that may affect the facility or its governing regulations.
During emergencies, establish a public relations area to ensure information is released accurately and consistently with established emergency policies.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation concerning facility marketing and public relations programs and activities.
Create and maintain an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures for lifting, repetitive tasks, and safety equipment to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for approval by the Administrator and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain confidentiality of resident care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as necessary or appropriate.