Marketing Director
About The Position
The Marketing Director will lead the marketing vision and strategy for Perkins&Will’s Bainbridge Island Studio (McLennan Design Studio), a practice focused on regenerative design and work across architecture, urban design, interiors, sustainability consulting, and industrial design. The role helps shape the practice’s marketplace positioning, communicate the value and story of its work, and connect its people, design expertise, and clients with new opportunities. Working closely with studio and practice leadership, design teams, and pursuit leaders, the Marketing Director will develop and execute marketing and business-development strategies, oversee proposals and presentations, guide client engagement, and manage marketing resources and staff. The role also oversees marketing content, collateral, communications initiatives, metrics, research, and pursuit processes, while supporting staff growth and fostering a collaborative marketing culture.
Requirements
- 15 or more years of experience, including direct AEC experience.
- Bachelor’s degree in marketing or a related field.
- Proven ability to develop and execute strategies that win work and drive revenue growth.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficiency in Microsoft Office and Adobe InDesign.
- Experience with Deltek.
Nice To Haves
- Familiarity with Adobe Illustrator and Photoshop.
- LEED GA certification (preferred but not required).
Responsibilities
- Collaborate with Studio MOD and Practice leadership to create a responsive, innovative, and competitive strategic marketing program.
- Oversee the marketing budget, resources, and staff, fostering a marketing culture that supports staff growth and retention, business promotion, sales value, and effective networking.
- Work with Pursuit Champions and Practice Leaders to establish market strategy for proposals and presentations, and participate hands-on in planning, strategy, and outcomes.
- Engage in shortlist interview preparation and help drive interview strategy.
- Direct the strategy and development of content for RFQ and RFP responses, oversee project pursuits and schedules, and ensure deadlines are met.
- Maintain marketing information systems, including HUB Pipeline and Pipeline Health, and support staff in using them; maintain other studio and firmwide reports.
- Work with Practice Leaders to develop research for marketing and business-development activities.
- Oversee the development and distribution of marketing collateral.
- Work with the Regional Communications Specialist to direct social media and public relations initiatives in alignment with the studio’s culture and values.
- Oversee marketing metrics, including sales reports and competitor analysis.
- Track leads and responses, and communicate follow-up items to relevant leadership.
- Maintain familiarity with industry trade organizations, publications, conferences, and events; collect current and relevant press for marketing and communications.
- Participate in or conduct outreach to relevant local or national industry groups, including AIA, SMPS, and CoreNet, and groups outside the built industry to cultivate business relationships and gather intelligence.
- Maintain knowledge of trends and developments in the studio’s practices and markets.
- Develop, evaluate, and conduct training on marketing activities, strategies, and policies.
- Support the growth of team members and take increasing ownership of tasks within project teams and studio activities.
- Maintain open and proactive team communication and communicate ideas in an inspiring way.
- Coordinate and participate effectively in client and consultant communications and meetings.
Benefits
- Medical, dental, and vision insurance.
- Wellness programs and mental health support.
- Short- and long-term disability insurance.
- Life insurance.
- 401(k) retirement plan; the full-time employee package includes an employer match.
- Paid time off (PTO) and paid holidays.
- Professional development stipend and dedicated time for continuing education.
- Performance-based bonuses.
- Engaging studio initiatives and events.
- Firmwide affinity groups and leadership development opportunities.
- FSA/HSA accounts.
- Paid parental leave.
- Commuter benefits.
- Learning and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
