Marketing Director

CRI Genetics

11d•$100,000 - $150,000•Remote

About The Position

CRI Genetics is expanding from consumer genetics into health technology with a smart wearable that combines 24/7 biometric tracking, users’ genetic profiles, and AI-generated answers about their DNA. The product is live, and the company is seeking a Marketing Director to build and lead its growth engine across brand, acquisition, lifecycle marketing, and launch strategy. The role reports directly to leadership and owns the overall marketing strategy. The position calls for a DTC growth marketer with experience leading full-funnel strategy and execution, building scalable acquisition and retention engines for consumer products, and managing teams, agencies, and cross-functional partners. The role is described as full-time and hybrid in the role details, while the posting also describes it as remote.

Requirements

At least 5 years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses, including at least 5 years leading a team.
Proven ability to launch and scale paid campaigns across Meta and Google; YouTube and TikTok experience is a plus. Requires hands-on budget management rather than only reviewing agency reports.
Hands-on experience building lifecycle marketing flows, such as welcome, post-purchase, win-back, and behavioral-trigger flows, using Klaviyo, HubSpot, or similar platforms.
Strong understanding of CAC, LTV, ROAS, contribution margin, and payback period.
Experience with analytics and attribution tools such as Google Analytics, using data to drive decisions.
Proven ability to lead marketing teams and manage agencies.

Nice To Haves

YouTube or TikTok paid campaign experience.
Startup or high-growth company experience.
UGC-driven creative strategy experience.

Responsibilities

Own full-funnel marketing strategy from acquisition through retention, driving measurable revenue growth.
Launch, test, and scale paid channels, including Meta, Google, TikTok, and emerging platforms; cut underperforming channels based on unit economics.
Lead go-to-market execution for new products and channels, and run structured A/B tests across ads, landing pages, email, and offers.
Build and optimize lifecycle marketing flows, creative testing programs, and advertising, email, and landing-page assets.
Manage the marketing budget as a P&L and track CAC, LTV, ROAS, and contribution margin to guide real-time decisions.
Build, lead, and mentor the marketing team; manage agencies and cross-functional partners; and develop scalable systems and SOPs for repeatable execution.