Marketing Director

Lake Wales Wellness and Rehabilitation Center•Lake Wales, FL

20d•Onsite

About The Position

The Marketing Director plans, develops, organizes, implements, evaluates, and directs the Facility’s marketing and public relations programs to maintain and increase census and inform the community about the Facility, its programs, services, and practices. The role directs the marketing and public relations department, represents the Facility at top-level meetings, coordinates internal and external communications, and reports to the Administrator. The Marketing Director develops and maintains policies and procedures for releasing information in accordance with applicable privacy rules, ensures public-facing materials are accurate, and helps department directors implement marketing and public relations practices. The position also supports customer satisfaction surveys, community relationships, volunteer efforts, tours, special events, media outreach, publications, and emergency communications. The role assists with staff development related to marketing and public relations, prepares the department’s operating budget for Administrator approval, allocates resources, and submits financial records and expense reports. A bachelor’s degree from an accredited college or university is required, though five years of marketing and/or public relations experience in a health care setting may be accepted in lieu of the degree.

Requirements

Bachelor’s degree from an accredited college or university, or five years of marketing and/or public relations experience in a health care setting may be accepted in lieu of a degree.
Thorough knowledge of effective communication, mass media, advertising, policies, education, community relations, demonstration, organizational structure, social and activity services, and government relations as they relate to nursing Facility operations.
Ability to communicate effectively orally and in writing.
Ability to assimilate and analyze information from multiple sources and make recommendations to the Administrator.
Ability to establish, implement, and maintain an effective marketing and public relations program.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct the Facility’s marketing and public relations programs and activities to maintain and increase census and inform the community.
Develop and maintain written policies and procedures governing the release of information about residents, employees, and the Facility in accordance with current privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and foster cooperation among departments.
Review marketing and public relations policies and procedures at least annually and make changes as necessary.
Assist in developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing the release of information to employees, residents, families, visitors, and government agencies.
Ensure public information materials, including policy manuals, brochures, and information packets, are accurate and descriptive; ensure employees follow information-release policies.
Coordinate with the Administrator to develop and implement long-range plans for the Facility’s marketing and public relations programs.
Support the Facility’s marketing and public relations philosophy, goals, and objectives and help standardize program development and implementation.
Direct and oversee the activities and programs of the marketing and public relations department, including schedules and departmental meetings.
Represent the Facility at and participate in top-level meetings.
Coordinate internal communications through bulletin boards, house organs, committee meetings, newsletters, brochures, and public announcements.
Provide creative support to activity and social services departments for resident programs and publications.
Develop, schedule, and guide tours; keep brochures and other printed materials available.
Assist in developing and maintaining a volunteer program and maintain liaison with families, residents, community members, and civic leaders.
Participate in community service and civic groups, seek support for Facility charitable activities, supervise community service projects, and develop problem-solving actions.
Plan and implement special events that advance staff, resident, and community relations, coordinating functions with other departments.
Assist with promotions, publications, and newsletters; maintain a current media contact file and contact news media about beneficial new programs and promotions.
Keep the Administrator informed of noteworthy newspaper, radio, and television coverage that may affect the Facility or its governing regulations.
During emergencies, establish a public relations area and ensure information released is accurate and consistent with established policies.
Work with design and printing companies to develop Facility brochures, newsletters, and other publications.
Make written and oral reports and recommendations to the Administrator about marketing and public relations programs and activities.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation concerning marketing and public relations.
Attend and participate in scheduled mandatory Facility in-service training programs, such as OSHA, TB, HIPAA, and Abuse Prevention training.
Prepare a departmental operating budget for Administrator approval and allocate resources for programs and activities.
Ensure financial records and expense reports are submitted to the Administrator as required.
Monitor economic conditions and make adjustments as necessary to support the continued ability to provide quality care.