Marketing Director

Oral Arts Dental Laboratories, Inc•Huntsville, AL

13d

About The Position

Oral Arts Dental Lab is seeking a Marketing Director to lead the company’s brand, strengthen relationships with dental professionals, and drive measurable growth in new and existing accounts. This leader will develop marketing strategy, oversee campaigns and creative partners, and work with leadership and sales to turn marketing investment into lasting customer relationships. Hands-on HubSpot experience is required, including building and managing campaigns, automation, lead tracking, and performance reporting. The role covers dentist acquisition, HubSpot marketing operations, sales alignment, brand and creative direction, digital marketing, product and capabilities marketing, account retention and growth, budget and vendor management, industry visibility, and measurement of business results. The Director will establish a clear marketing plan, strengthen Oral Arts’ creative presence, and build a measurable process for attracting and converting dental accounts, using HubSpot to understand campaign performance, lead follow-up, and customer acquisition. Oral Arts is a full-service, family-owned and operated dental laboratory that manufactures dental prostheses, including crowns, bridges, implants, dentures, partials, and orthodontic appliances. The role’s physical and mental requirements include seeing, hearing, speaking, and writing clearly; occasional reaching, stooping, kneeling, crouching, and crawling; frequent sitting, standing, and walking, sometimes for long periods, and regularly climbing stairs. Frequent lifting or moving of up to 25 pounds and occasional lifting or moving of up to 50 pounds may also be required. Oral Arts Dental Laboratory is an equal opportunity employer.

Requirements

Demonstrated success leading marketing programs that produce measurable customer and revenue growth.
Hands-on experience with HubSpot Marketing Hub and CRM, including campaign execution, workflows, segmentation, lead management, dashboards, and reporting.
Ability to maintain reliable CRM data and work with sales to ensure consistent platform adoption.
Strong B2B marketing experience and understanding of how to reach professional decision-makers.
Excellent creative judgment, supported by examples of campaigns, websites, or brand work led.
Working knowledge of digital advertising, SEO, analytics, and conversion tracking.
Experience managing marketing budgets, agencies, vendors, and cross-functional projects.
Strong writing, communication, and project management skills.
Ability to develop strategy and take direct responsibility for execution.

Nice To Haves

Marketing experience with a dental laboratory, dental manufacturer, distributor, or agency serving dental businesses.
Experience acquiring and retaining dentist accounts.
Experience marketing to dental groups and DSOs.
Current HubSpot certifications.
Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

Develop campaigns to attract qualified dental practices and convert interest into first cases and ongoing business.
Manage HubSpot contact segmentation, email campaigns, landing pages, forms, automated workflows, lead scoring, and reporting.
Establish HubSpot processes for lead assignment, follow-up, pipeline tracking, and measuring conversion from inquiry to active account.
Lead brand and creative direction across the website, advertising, sales materials, photography, video, and events.
Oversee paid search, social advertising, SEO, email marketing, website performance, and lead nurturing.
Translate technical dental laboratory services into clear benefits for dentists and their patients.
Develop programs to improve retention, reactivate inactive customers, and increase adoption of additional services.
Manage budgets and hold agencies, designers, and other vendors accountable for quality, deadlines, and results.
Coordinate trade shows, educational programs, professional partnerships, and product launches.
Report on acquisition costs, qualified leads, first-case conversion, new active accounts, retention, and revenue generated.