Marketing Director

The People Brand•Santa Barbara, CA

9d•$150,000 - $200,000•Remote

About The Position

2Modern is seeking a hands-on Marketing Director to lead marketing across its design-minded consumer business and trade program, with trade identified as the biggest growth priority. The role owns performance across paid media, email and SMS, and on-site marketing, with an emphasis on profitable growth and making marketing spend accountable. It combines strategic leadership with close involvement in the data, creative work, and channel execution. The Marketing Director will set strategy, lead a small team and external partners, build marketing for professional trade audiences, and work cross-functionally with finance, data, creative, merchandising, and the B2B sales team. The role will translate quarterly brand and trend direction from the Chief Brand Officer into go-to-market plans, launches, campaigns, and seasonal moments. Year-one goals include profitable channel growth, stronger trade marketing, trusted measurement, and a team with clear priorities and development.

Requirements

At least 7 years of e-commerce marketing experience.
At least 3 years leading performance marketing and managing budgets.
Hands-on experience with Google Ads, Meta, and affiliate marketing.
A track record of profitable growth, not just revenue growth.
Experience marketing to B2B or trade audiences such as designers, architects, hospitality, or other professional buyers, or a clear point of view on how to build this marketing.
Experience owning a marketing P&L or budget and working with finance on forecasting and contribution margin; makes spend decisions based on profitability.
Ability to brief, structure, and interpret creative tests, with a strong understanding of how creative drives performance.
Strong eye for design and brand, and ability to distinguish compelling product storytelling.
Comfort working with data, including GA4 and BigQuery or similar tools.
Experience managing and developing a small team and external partners.
Builder's mindset and willingness to bring structure to a lean team and roll up sleeves.

Nice To Haves

Experience in home, furniture, or design-led retail.
Experience with Klaviyo for email and SMS.
Experience with organic social on Instagram and Pinterest.

Responsibilities

Set performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels, measuring success by gross profit after variable costs.
Build and manage marketing for the trade program to attract and retain interior designers, architects, and hospitality clients, partnering with the B2B sales team.
Own the full marketing budget and manage vendor and partner contracts and renewals.
Develop campaigns that connect creative testing with performance, briefing and working with the creative team to test and learn.
Lead email, SMS, and lifecycle marketing for consumer and trade audiences.
Own promotions with merchandising while adhering to agreed margin guardrails.
Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
Manage affiliate marketing end to end, including partner performance and editorial and publisher relationships.
Build trusted cross-channel and customer-type measurement in partnership with finance and the data team.
Own go-to-market planning and the marketing calendar, turning quarterly brand and trend direction from the Chief Brand Officer into launches, campaigns, and seasonal moments, and leading execution with merchandising, creative, and the trade team.
Manage and develop email and SMS, creative, and copy resources, as well as agency partners; shape the team as the business grows, including decisions about adding roles.
Develop a clear, well-run team and establish priorities.