Marketing Director - Zondervan Books / Harper Catholic (Nashville, TN Hybrid or Remote US)

HarperCollins Publishers • ,

27d • $90,000 - $100,000

About The Position

HarperCollins Christian Publishing is seeking a Marketing Director for its new imprint, Harper Catholic, within the Zondervan Books team. This strategic, senior-level role develops and executes integrated marketing strategies for key frontlist and select backlist titles, driving revenue, reader engagement, and long-term author brand growth. The Director leads high-impact campaigns grounded in audience behavior, felt needs, and platform dynamics, aligning positioning, messaging, content, and channel execution while partnering cross-functionally and coaching authors on audience engagement.

The role also supports other Zondervan Books initiatives. Candidates may work remotely in the United States or from the Nashville, Tennessee office on a hybrid basis. Travel is required based on business needs. The salary range is $90,000–$100,000. HarperCollins Christian Publishing offers a comprehensive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits.

Requirements

• At least 7 years of marketing experience, with demonstrated leadership in campaign strategy and execution.
• Strong background in both traditional title marketing and digital/content marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Knowledge of marketing, digital strategy, audience development, and analytics best practices.
• Familiarity with the Catholic Church and its teachings.
• Deep understanding of Catholic readerships, institutional structures, and the current publishing landscape.
• Conversance with consumer demand, physical and online retail environments, and competition.
• Strategic leadership and campaign ownership.
• Deep audience insight and consumer understanding.
• Platform fluency across social and digital ecosystems.
• Content strategy and storytelling skills.
• Data-driven decision-making and a testing mindset.
• Strong communication skills and author-facing presence.
• Cross-functional leadership and collaboration skills.
• Technical proficiency with marketing tools and platforms.

Nice To Haves

• Book publishing and Christian audience experience.
• Experience in a client-service role.
• Existing relationships with advertising representatives and media outlets serving Catholic readers.

Responsibilities

• Lead development and execution of integrated marketing campaigns across multiple titles and seasons.
• Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis.
• Develop a deep understanding of target audiences, including their motivations, behaviors, and felt needs.
• Apply platform and algorithm knowledge to shape content and channel strategy.
• Guide the transformation of long-form content into high-performing digital and social assets.
• Coach authors on audience engagement, content strategy, and platform best practices.
• Partner with editorial, publicity, sales, and digital teams to align strategy.
• Direct development of creative assets and campaign materials.
• Manage budgets, forecasts, and campaign performance against revenue goals.
• Analyze campaign performance and optimize based on data and insights.
• Lead innovation in marketing strategy, adapting to evolving consumer and platform trends.
• Present marketing plans and results to internal stakeholders and leadership.
• Participate in acquisitions by evaluating projects for market potential and marketing approach.
• Build and sustain relationships with Catholic authors, agents, clergy, scholars, and institutional partners.
• Represent Harper Catholic at conferences and industry events as a visible ambassador for the imprint.
• Assist with other initiatives supporting the Zondervan Books team.

Benefits

• Comprehensive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior