Marketing Director

California Apartment Associa•Sacramento, CA

19d•$100,000 - $115,000

About The Position

The California Apartment Association (CAA), the nation’s largest statewide trade association serving the rental housing industry, seeks a results-oriented Marketing Director. CAA serves thousands of individuals and companies that own or manage rental housing and apartments in California, supporting them through advocacy, education, and compliance resources. The Marketing Director develops and implements strategies to expand CAA membership, increase participation in programs and services, and strengthen the Association’s value proposition to California rental housing providers. The role focuses on growing membership among independent owners—especially owners of single-family rentals, duplexes, triplexes, and fourplexes; increasing awareness and use of compliance and education courses, CAA Forms, and insurance programs; and supporting management-company members with materials and communications that help them explain the value of membership to owner-clients and encourage payment of CAA dues. The position develops an annual marketing plan with objectives, strategies, budgets, timelines, and performance measures, and translates CAA’s advocacy, compliance resources, education, and business services into clear customer benefits. CAA is headquartered in Sacramento, with staff throughout California. The role may be based in the Sacramento office or remote; candidates in the greater Sacramento region are preferred.

Requirements

Significant professional experience in marketing, membership development, customer acquisition, or a related field.
Demonstrated ability to develop and execute measurable marketing campaigns.
Experience with digital marketing, email marketing, search marketing, social media, audience segmentation, and marketing analytics.
Strong writing and communications skills, including the ability to translate complex services into clear customer benefits.
Ability to work collaboratively across multiple departments while maintaining accountability for measurable marketing outcomes.
Strong project-management skills and ability to manage multiple campaigns simultaneously.

Nice To Haves

Familiarity with rental housing, property management, real estate, or California business organizations.

Responsibilities

Develop and implement a comprehensive marketing strategy to substantially increase CAA membership among independent rental property owners throughout California.
Develop and execute marketing strategies to increase member and nonmember awareness, participation, and utilization of CAA programs and services, particularly compliance and education, CAA Forms, and insurance.
Develop a coordinated marketing program to support management-company members and help them communicate the value of CAA membership to property-owner clients.
Develop an annual CAA marketing plan with specific objectives, strategies, budgets, timelines, and performance measures.
Communicate CAA’s advocacy, compliance resources, education, forms, insurance, information, and industry representation as a clear value proposition for rental housing providers.
Reach rental housing providers who are not currently members, increase utilization of CAA services, and help build a larger and more engaged membership base.