Marketing Director

University of Wisconsin Stout • Oshkosh, WI

8d • Hybrid

About The Position

The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function as a member of the University Marketing and Communications leadership team. Working under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications, the director translates institutional priorities into actionable marketing plans, provides updates and recommendations, and identifies matters that require executive consultation or approval.

The role develops and executes integrated marketing strategies that advance enrollment, reputation, brand awareness, and engagement. It leads marketing initiatives across creative, digital, social media, web, advertising, and related channels; establishes priorities and coordinates resources; guides brand strategy and integrated campaigns; and evaluates effectiveness using data and performance measures.

The Marketing Director supervises assigned marketing staff, supports staff development, coordinates workloads, and fosters accountability and collaboration. The position works with University Marketing and Communications colleagues and academic and administrative partners to turn institutional strategy into effective marketing programs. It requires regular on-campus presence and flexibility for leadership meetings, campus events, and institutional priorities. Hybrid remote work may be available after successful completion of an initial probationary period, subject to change at the university’s discretion.

Requirements

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating organizational priorities into actionable plans, and using data to evaluate effectiveness and inform decisions.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities, fostering accountability and collaboration, and navigating differing perspectives professionally and with sound judgment.
• Demonstrated ability to independently manage marketing operations, projects, competing priorities, and resources; resolve challenges; and provide well-developed recommendations and solutions.
• Strong executive communication, collaboration, and relationship-building skills, including proactively communicating priorities, risks, and decisions, maintaining alignment with institutional direction, and working effectively across teams and stakeholder groups.
• Legally authorized to work in the United States at the time of hire and able to maintain work authorization throughout the employment term.

Nice To Haves

• Relevant professional certification in marketing, digital marketing, analytics, project management, or a related field.
• Experience leading marketing within higher education, government, the public sector, a nonprofit, healthcare, or another complex, mission-driven organization.
• Experience navigating institutional governance, approval processes, and shared decision-making in a complex or decentralized organization.
• Experience leading multidisciplinary marketing functions, including creative, digital, social media, web, advertising, or brand management.
• Experience developing marketing strategies that support enrollment, recruitment, reputation, audience growth, or organizational positioning.
• Experience managing marketing budgets, external agencies, vendors, and paid media.

Responsibilities

• Direct strategic planning initiatives and establish objectives for effective use of financial, administrative, and staffing resources in alignment with the strategic plan.
• Direct marketing campaigns by contributing information, analysis, and strategic thinking, and establish functional objectives aligned with organizational goals.
• Analyze marketing trends and productivity and customer-service measures to implement marketing operational strategies.
• Build brand identity and awareness among internal and external audiences, maintaining a consistent image across marketing and communications efforts.
• Develop comprehensive, research-based, market-driven marketing plans that include outcome evaluation and measures of cost and effectiveness.
• Develop and execute integrated marketing strategies and campaigns across creative, digital, social media, web, advertising, and related channels.
• Establish marketing priorities, coordinate resources and workloads, and evaluate campaign effectiveness using data and performance measures.
• Provide day-to-day leadership and direct supervision for assigned staff, including staff development, accountability, collaboration, and applicable supervisory decisions.
• Work collaboratively with university marketing and communications colleagues and academic and administrative partners to translate institutional strategy into marketing programs.
• Manage marketing operations, projects, competing priorities, and resources; provide recommendations and bring forward matters requiring executive direction.

Benefits

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year, prorated for start date.
• 36 hours of personal holiday and 9 legal holidays, prorated for start date.
• 176 hours of sick leave for the first 18 months; afterward, employees can earn up to 96 hours per fiscal year. Sick leave accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System pension with a 7.2% employer contribution for 2026.

What This Job Offers

• Job Type: Full-time
• Career Level: Director