Marketing Director

Roman Catholic Bishop of Manchester•Gilmanton, NH

About The Position

The Marketing Director works year-round in the camps’ office to grow camper enrollment at Camps Bernadette and Fatima through new camper recruitment and camper retention. Working closely with the Executive Director, both Resident Directors, and the Camp Registrar, this is the first position dedicated year-round to marketing, enrollment, and staff recruiting for both camps. The Marketing Director is a visible leader in the camp community who upholds and promotes the camps’ Catholic identity and mission, builds their Catholic brand, and increases enrollment. During the summer season, the position coordinates open houses and tours for prospective families, gathers stories and data to inform future campaigns, supervises communications interns, and hosts on-site events for partners, alumni, and donors.

Requirements

Bachelor’s degree.
Five or more years of experience in marketing, enrollment, admissions, or communications.
Practicing Catholic in good standing with the Church.
Working knowledge of the Catholic Church and Church teaching.
Superior interpersonal and presentation skills.
Proficiency with websites, social media, e-mail platforms, paid advertising, and CRM or registration databases.
Outstanding verbal and written communication skills.
Proficient use of Microsoft Office tools, including Outlook, Word, Excel, and PowerPoint.
Ability to sell the camps and their value proposition to families to increase camper enrollment.
Ability to travel to parishes, schools, and other locations for marketing and enrollment meetings, including evenings and weekends.

Nice To Haves

Experience at a Catholic school, college, or youth organization.
Experience with school or camp enrollment.
Existing relationships with Catholic parishes, schools, or ministries in New England.

Responsibilities

Create and carry out an annual marketing and enrollment plan focused on new camper recruitment and camper retention.
Place the camps’ Mission, Vision, and Values at the forefront of the website and every campaign, following Catholic Identity Committee brand standards.
Build a year-round enrollment pipeline through Catholic schools, parishes, youth ministers, religious education and CCD programs, homeschool co-ops, and core camp families.
Travel routinely, independently and with colleagues, to give camp presentations to prospective campers and parents, and follow up with interested families to secure registrations.
Develop partnerships with pastors, youth ministers, directors of religious education, Catholic school principals and parent organizations, and community groups such as the Knights of Columbus, scouting, sports leagues, and homeschool networks.
Run new camper campaigns aimed at the age groups with the most room to grow at each camp.
Maintain a website that addresses parents’ key questions about the camps, safety, and the camper experience.
Manage the family database and regular, positive year-round communication with families to increase retention.
Manage the advertising budget and report results to the Executive Director.
Work with both Resident Directors to help ensure each camper’s experience becomes a story families share.
Survey lapsed and inquiring families, re-engage towns where enrollment has declined, and build alumni engagement.
Lead college-age staff recruiting campaigns through Catholic colleges, Newman Centers, Catholic organizations, and alumni referrals, in support of the Resident Directors’ hiring.
During the summer season, coordinate open houses, lead tours, supervise communications interns, and plan new marketing materials and strategy.
Collect and report data from camper, parent, and prospective-family surveys.
Organize on-site events to engage partners, alumni, and donors.
Work with the Camp Registrar, Communications Specialist, and Marketing & Development Committee on enrollment data, content, and outreach.
Represent the camps and their mission, vision, and values in person, on webinars, over the phone, and in other settings.
Supervise and mentor interns.