Marketing Director

Gardant•Indianapolis, IN

20d•$65,000 - $70,000•Onsite

About The Position

The Marketing Director leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. This role involves forming and fostering relationships with local community professionals, promoting a positive social media presence, and overseeing various marketing channels. The Marketing Director bridges the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue. They also deliver exceptional tours for prospective residents and their families, implement follow-up strategies, and manage the CRM tool.

Requirements

Associates Degree preferred
Valid Driver's License
3+ years previous sales, marketing, or community outreach required
Prior Assisted Living experience preferred
Exceptional communication and interpersonal skills
Strong closing skills
Ability to analyze market trends and make data-driven decisions

Responsibilities

Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
Bridges the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts