Marketing Director

Air Mobility Command•McConnell AFB, KS

28d•Onsite

About The Position

This is a NAF Career Program position assigned to McConnell AFB. A recruitment or relocation incentive is authorized for this position, subject to selectee eligibility under 5 CFR Part 575. Recruitment incentives require 'newly appointed' status; relocation incentives require a current federal employee to move to a different geographic area. This is a Regular Full Time (RFT) position with benefits (medical, dental, life insurance, retirement, 401(k), and annual/sick leave.

Requirements

Experience in applying marketing policies, procedures, methods, and publicity techniques; conducting market research to identify trends and customer needs; planning activities/events in support of promotional strategies and commercial sponsorship.
Ability to communicate effectively (orally & written).
Must fully meet qualification/eligibility/background requirements for this position.
Male applicants born after December 31, 1959 must be registered for Selective Service.
Direct deposit is required.
Satisfactorily complete an employment verification (E-Verify) check.
A probationary period may be required.
Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).

Nice To Haves

Previous supervisory experience and/or knowledge of Services programs are highly desired.

Responsibilities

Leads and guides the efforts of the marketing department.
Oversees implementation of the marketing strategy which includes campaigns, events, digital marketing, and public relations.
Creates marketing and communication strategies for the organization.
Coordinates and directs marketing projects and major events from start to finish.
Conducts research and analyzes trends in products and/or services offered to develop marketing strategies for new and existing products and services.
Develop surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s).
Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction.
Carries out continuous analysis of competitive environment and consumer trends.
Works closely with product management team to define marketing materials and programs.
Develops and builds brand strategy and awareness.
Launches and maintains commercial sponsorship with businesses by establishing and meeting their marketing objectives.
Generates commercial sponsorship proposals.
Manages social media presence and directs programs to improve social media reputation and recognition.
Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest.
Provides public affairs and public relations services for the Force Support Squadron with other base agencies.
Prepares, justifies, and submits annual budget resource requirements.
Monitors expenditures and uses cost-benefit thinking to set priorities.
Attends and briefs at meetings on behalf of FSS.
Guides the day to day activities of the marketing team.
Ensures marketing objectives are implemented by the marketing team.
Assigns work to subordinates based on priorities and deadlines.
Assures that mission and accuracy requirements are met; selects employees; hears and resolves grievances and complaints; initiates corrective and/or adverse action for performance or conduct; schedules and grants leave; identifies training needs.
Appraises performance with established guidelines.
Provides appropriate recognition and feedback for employee performance.
Periodically review organization structures to ensure position guides are accurate.
Performs other related duties as assigned.