Marketing Director

The Buncher Company•Pittsburgh, PA

28d•Onsite

About The Position

The Buncher Company is seeking an experienced Marketing Director to lead marketing strategies and initiatives that support its commercial real estate portfolio. The position promotes the Company's properties, maintains its brand presence, and reinforces its reputation in the Pittsburgh commercial real estate market. The Marketing Director works closely with the Leasing team on property marketing and leasing activities, collaborates with other departments on company-wide projects, and builds relationships with community organizations and industry partners. The role includes both strategic planning and day-to-day marketing work. The position is based in the Company's Pittsburgh office and requires occasional travel to Company properties, business meetings, and community events in Allegheny County. It generally follows regular business hours, with flexibility to work occasional evenings and weekends as needed.

Requirements

At least 5 years of progressive experience in marketing, advertising, or communications.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent combinations of education and experience may be considered.
Experience developing and executing marketing strategies, digital advertising campaigns, and social media initiatives.
Proficiency in Adobe Creative Cloud, Canva, and Microsoft Office applications.
Experience managing social media platforms, including LinkedIn, Facebook, Instagram, and X, and developing paid social media advertising campaigns.
Experience with WordPress or similar website content management systems and email marketing platforms such as Mailchimp.
Strong written and verbal communication, organizational, and project management skills.
Ability to work independently, manage multiple priorities, and collaborate effectively with employees, leadership, and external partners.
Valid driver's license and ability to travel to Company properties and other business-related locations.

Nice To Haves

Experience in commercial real estate, property management, or a related industry.
Experience with photography, video editing, and multimedia content development.

Responsibilities

Create and execute marketing strategies supporting the Company's commercial real estate portfolio, leasing objectives, and market presence.
Develop marketing materials, including brochures, presentations, signage, photography, and property videos, to promote properties and attract prospective tenants.
Conduct market research, monitor commercial real estate trends, and prepare quarterly market reports.
Develop and manage the Company's digital advertising calendar, including campaigns, promotional initiatives, and paid social media advertising.
Manage the Company's social media presence on LinkedIn, Facebook, Instagram, and X, including content creation, scheduling, publishing, and monitoring engagement using platforms such as Hootsuite.
Maintain and update the Company's websites and tenant information sites, including WordPress content, property information, company news, and leadership updates.
Create and edit marketing and multimedia content using Adobe Creative Cloud, including Photoshop and InDesign, Canva, and video editing tools.
Develop and distribute email marketing campaigns using Mailchimp, including tenant newsletters, property announcements, and communications to prospective tenants.
Collaborate with senior leadership, Human Resources, and other departments on corporate communications, employee newsletters, press releases, company announcements, and company-wide initiatives.
Advise senior leadership on public relations and media communications to protect the Company's reputation and ensure consistent messaging.
Build and maintain relationships with community organizations, industry associations, and business partners to reinforce the Company's reputation and presence in the Pittsburgh commercial real estate market.
Coordinate with external marketing agencies, creative professionals, and other vendors to support marketing initiatives, including managing the Company's merchandise store.