Marketing Director

SHM Architects•Dallas, TX

10d•Onsite

About The Position

SHM Architects, PLLC is seeking a strategically minded Marketing Director to lead the firm’s luxury brand evolution, marketing team operations, and support high-level business development. The role is focused on increasing the firm’s visibility in the luxury residential market, managing an internal marketing team, and representing SHM’s voice across platforms and client touchpoints. The Marketing Director will unify storytelling, public relations, design assets, and client engagement, with an emphasis on high-net-worth audiences and the SHM ethos. The Director will lead multi-year marketing strategy and brand stewardship; coordinate public relations; direct digital, social, content, and collateral efforts; oversee photography and visual media; design high-touch client experiences; support business development; manage branded merchandise; and mentor the Marketing Manager and Marketing Coordinator. The position requires creativity, operational rigor, leadership, strong communication and visual design skills, and the ability to manage multiple projects in a fast-paced studio environment. The role is based in a collaborative indoor office environment at the historic Meadows Building at Energy Square in Dallas. Normal hours are 8:30 a.m. to 5:30 p.m. Central, Monday through Friday, with a one-hour lunch break. The company is flexible when business and customer needs remain the priority. Occasional work outside normal hours or on weekends and some local travel may be required. The job is largely sedentary, with occasional situations involving lifting, bending, stooping, twisting, kneeling, or reaching. Candidates must be authorized to work in the United States when an offer is accepted.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
5–10 years of experience.
Experience leading teams and managing vendors, budgets, and large-scale campaigns.
Proficiency in Adobe Creative Suite, with InDesign required, Canva, and Microsoft Office 365.
Expertise in Mailchimp, social media platforms, and project management tools such as Monday.com.
Strong portfolio demonstrating marketing leadership and brand storytelling in a high-end context.
Strong strategic thinking and operational leadership skills.
Deep understanding of high-net-worth audiences and luxury brand expectations.
Creative vision paired with practical execution and precision.
Ability to lead cross-functional teams with confidence and clarity.
Strong communication, writing, and visual design skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Flexibility, a solutions-oriented approach, and comfort navigating ambiguity.
Collaborative team-building skills and the ability to set a high standard and lead by example.
Must be authorized to work in the United States when an offer of employment is accepted.

Nice To Haves

Experience in the luxury architecture and design industries is preferred.

Responsibilities

Lead multi-year marketing strategies aligned with the firm’s vision and growth goals.
Steward the SHM brand across channels and maintain a consistent visual and editorial identity.
Collaborate with firm leadership and ownership on strategic decisions, firm positioning, and goal alignment.
Manage and track marketing budgets, invoices, and forecasts.
Serve as the point of contact for public relations efforts and collaborate with the PR firm to amplify firm stories.
Define PR goals with the PR firm and align them with business development and brand strategy.
Oversee internal meetings to brainstorm story angles, pitch topics, and press releases.
Coordinate interviews and approvals, and prepare materials for leadership press opportunities.
Monitor upcoming projects, firm news, events, and thought leadership opportunities.
Lead the firm’s social media strategy and execution, maintain social platforms, monitor engagement, and curate visual and written content.
Design marketing assets, including reels and graphics, using Canva and Adobe Suite.
Direct the creation of firm collateral, including proposals, RFPs/RFQs, presentations, books, and newsletters.
Oversee the creative direction of office newsletters and external business development communications.
Manage storytelling, copywriting, and creative development for the firm’s public image.
Oversee image strategy, photo shoots, scheduling, and vendor coordination.
Manage photo rights, usage, and archive systems.
Coordinate timelapse video production and creative visuals for marketing assets.
Design and manage high-touch client engagement experiences from first contact through project milestones.
Partner with business development and design teams to target and convert high-net-worth prospects.
Organize exclusive events, partnerships, and collaborations that enhance brand perception and desirability.
Lead the selection, design, and procurement of branded merchandise.
Oversee swag distribution to employees and clients and the creation of custom client journey gift boxes.
Directly manage and mentor the Marketing Manager and Marketing Coordinator.
Set priorities, provide strategic direction, and ensure accountability for task execution.

Benefits

Competitive salary with additional bonus opportunities.
Medical insurance 100% paid for employee-only coverage, based on the coverage selected.
Short- and long-term disability and group life and AD&D insurance paid 100% for employees.
Voluntary benefits including dental, vision, additional life insurance, Legal Shield/ID Shield, critical illness, accident insurance, and pet insurance.
Annual healthy living benefit.
Free use of the Energy Square Fitness Center for employees.
HSA quarterly employer contributions.
Safe Harbor 401(k) retirement plan with company contributions whether or not the employee contributes.
Personalized paid time off.
Five paid holidays plus a winter break, typically from December 24 through January 1.
Paid leave for new parents, including birth, adoption, or placement, for maternal and paternal leave.
Professional development opportunities.
Paid covered parking for all employees.
Company breakfasts, monthly happy hours, office lunches, a spring event, Texas State Fair Day, team-building events, Halloween contests, a Thanksgiving Family Luncheon, and a Winter Holiday Party.