Marketing Director

Perkins&Will•Boston, MA

21d•$140,000 - $180,000

About The Position

The Marketing Director collaborates with leadership to develop a responsive, innovative, and competitive strategic marketing program. The role oversees marketing budgets, resources, and staff, fostering a marketing culture that supports business promotion, sales, and networking. The Director works hands-on with proposal and presentation planning and writing, leads RFP-focused content development and pursuit schedules, and supports interview preparation. The position maintains marketing information systems, conducts research for marketing and business development, oversees collateral materials, and directs social media and public relations to strengthen the studio’s external brand in alignment with its culture and values. It also oversees marketing metrics, sales reporting, competitor analysis, lead tracking, trade-show promotion, and the collection of relevant press. The Director builds relationships through industry groups and events, stays informed about practice and market trends, and develops and delivers training on marketing activities and policies. The role supports team-member growth, takes increasing ownership of project-team and studio activities, communicates proactively, and coordinates with clients and consultants. The posting lists an annual salary range of $140,000 to $180,000 for the position in Boston. Perkins&Will describes a commitment to inclusion, diversity, and equal employment opportunity.

Requirements

Bachelor’s degree in marketing or a related field.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficiency in Microsoft Office and Adobe InDesign.
Familiarity with Deltek.

Nice To Haves

LEED GA credential.
Familiarity with Illustrator and Photoshop.

Responsibilities

Collaborate with key leadership to create a responsive, innovative, and competitive strategic marketing program.
Oversee the marketing budget, resources, and staff, and foster a marketing culture that supports business promotion, sales value, and networking.
Work with leadership to determine market strategy for proposals and presentations; plan and write bids hands-on and contribute strategically to interview preparation.
Direct RFP-tailored content development and oversee project pursuits and schedules to ensure deadlines are met.
Maintain marketing information systems, including the proposal log, Deltek Vision, and proposal databases, and support staff in using them.
Conduct comprehensive research for marketing and business development activities.
Oversee the development and distribution of collateral marketing materials.
Direct social media and public relations initiatives to strengthen the external brand in alignment with the studio’s culture and values.
Oversee marketing metrics, including sales reports and competitor analysis.
Track leads and responses and communicate follow-up items to key leadership.
Maintain familiarity with industry trade organizations, publications, conferences, and events.
Collect current and relevant press for marketing and communication efforts.
Participate in or conduct outreach to relevant industry groups and other groups to cultivate business relationships and gather intelligence.
Maintain knowledge of trends and developments in the studio’s practices and markets.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Oversee promotional activities for trade shows.
Support the growth of team members.
Show curiosity about design and the broader industry.
Take increasing ownership of tasks within project teams and studio activities.
Maintain open and proactive communication within the team and communicate ideas in an inspiring way.
Coordinate and participate effectively in client and consultant communications and meetings.