Marketing Director

Diversified USA • Portland, ME

22d • $120,000 - $130,000

About The Position

The Marketing Director will lead marketing across Diversified’s American Society of Administrative Professionals (ASAP) and Institute of Finance & Management (IOFM) portfolios as both transition from individual transactional selling to enterprise B2B acquisition. This builder role will create the go-to-market framework, team structure, and marketing standards, leading a team of eight and supporting three revenue streams: practitioners, the organizations that employ them, and sponsors and exhibitors.

The director will own brand strategy, positioning, thought leadership, demand generation, account-based marketing, sponsor and exhibitor marketing, customer lifecycle programs, sales enablement, and marketing-sourced revenue and pipeline goals. The role also oversees budget and investment strategy, agency and vendor relationships, and evaluation of the marketing technology stack, including Marketo and Salesforce. Travel to portfolio events is expected approximately three times per year, with occasional partner or customer meetings.

Requirements

• 8–12 years of progressive marketing experience, including at least 5 years in a leadership role.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience building or significantly evolving a marketing function.
• Proven enterprise marketing experience, including ABM strategy, enterprise pipeline generation, multi-stakeholder buyer journeys, and marketing to both organizational buyers and practitioners.
• Experience managing and developing teams of generalist marketers and establishing structure, standards, and operational discipline.
• Proficiency in marketing automation, Salesforce, marketing analytics, and digital channels including email, paid search, paid social, SEO, and content.
• Working knowledge of AI tools and familiarity with ABM and intent data platforms.
• Ability to lead cross-functional teams through influence, communicate complex value propositions to multiple audiences, present persuasively to executives, and balance strategy with hands-on execution.
• Experience building sales enablement programs and assets for enterprise sales motions, including sponsor and commercial partner revenue.

Nice To Haves

• Experience with Marketo or HubSpot; either is strongly preferred.
• MBA.
• Exposure to professional association, events, education, or community-based businesses.
• Experience in a high-growth, startup, or organizational transformation context.

Responsibilities

• Own brand strategy and positioning for ASAP and IOFM, developing buyer personas and competitive insights for practitioners, organizational buyers, sponsors, and exhibitors.
• Commission research, white papers, case studies, and point-of-view content addressing workforce development, training ROI, and finance operations challenges.
• Design and run multi-channel demand generation and account-based marketing programs in partnership with sales leadership.
• Build programs to grow sponsor and exhibitor demand and partner with existing sponsors and exhibitors on co-marketing.
• Create lifecycle marketing architecture from awareness through renewal and expansion, including nurture programs, automated workflows, and retention efforts.
• Develop enterprise- and sponsor-focused sales assets, and define MQL and SQL criteria, lead scoring, and sales handoff processes with sales leadership.
• Coach and develop a team of eight, establish playbooks, and build cross-functional agreements with events, content, digital products, and sales.
• Own marketing-sourced revenue and pipeline goals across practitioners, organizations, sponsors, and exhibitors; set targets, forecast performance, and establish measurement frameworks.
• Report results to VP and executive leadership and adjust budget and tactics based on performance.
• Direct budget and investment strategy, manage agency and vendor relationships, evaluate the marketing technology stack, and identify useful AI and automation tools.
• Travel to portfolio events approximately three times per year and attend occasional partner or customer meetings.

Benefits

• Flexible fully remote or hybrid work arrangements.
• Generous paid time off programs, including vacation, sick leave, and paid family and medical leave.
• Training and professional development resources, including LinkedIn Learning for all staff.
• Comprehensive healthcare benefits, including no-cost services and free access for employees and their families to a national network of licensed clinical psychologists, self-paced programs, life coaches, and 24/7 support.
• Wellness Program offering opportunities to earn credit toward health insurance premiums through fitness challenges, webinars, and nutrition education.
• Eligibility for a 15% bonus based on annual revenue and operating profit metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Director