Marketing Director

WebMD

36d•$120,000 - $140,000

About The Position

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. We are seeking an experienced Marketing Director to define and lead the global marketing strategy for Medscape Education across the US and international markets. This is a senior, high-visibility role that combines strategic vision with hands-on leadership. You will have the mandate to build and scale a global marketing organization that strengthens our value proposition, enhances our positioning with pharma and biotech clients, and accelerates growth across therapeutic areas and geographies. This is a unique opportunity to join an established, trusted brand — while shaping a modern, forward-looking marketing function with significant executive sponsorship.

Requirements

Deep experience marketing to pharmaceutical, biotech, or medical education audiences. Understanding of medical affairs is highly advantageous.
10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity.
Demonstrated success building or scaling global marketing teams and functions.
Strong track record partnering with commercial organizations to shape strategy and drive revenue growth.
Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes.
Excellent communicator with the ability to engage senior stakeholders and clients confidently.
Adept at balancing strategic thinking with operational execution.
Experience managing budgets, planning cycles, and global initiatives in matrixed organisations.

Nice To Haves

Understanding of medical affairs is highly advantageous.

Responsibilities

Build, mentor, and lead a growing team of marketing professionals in the US and UK.
Set the strategic direction and oversee execution of integrated marketing programs.
Develop and own the global marketing plan (US and ex-US), aligning to commercial goals and evolving pharma/biotech market needs.
Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging.
Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies.
Collaborate with product, content, and partnership teams to drive market differentiation.
Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medcomms partners.
Oversee our presence at key industry events, channels, and forums to reinforce market leadership.
Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact.
Bring a forward-thinking perspective on how Medscape Education engages pharma clients globally.