Marketing Director

PACS

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The position works to maintain and increase census, communicate information about the facility and its services to the community, and ensure accurate, appropriate handling of information about residents, employees, and the facility. The role collaborates with department directors and staff, residents, families, community organizations, civic leaders, and news media. It has supervisory responsibilities and prepares a departmental operating budget for approval by the Administrator. The position requires a bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be accepted in lieu of the degree. The employee must be proficient in Microsoft Suite products and have the communication, analytical, mathematical, and problem-solving abilities described in the posting. The role involves prolonged computer use and frequent use of office equipment. The employee may occasionally lift or move up to 25 pounds and may need to assist with resident evacuation during emergencies. The work environment typically has low to moderate noise.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree.
Proficiency in Microsoft Suite products.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to present information effectively and respond to questions from managers and employees.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems involving concrete variables and limited standardization.
Ability to interpret written, oral, diagrammatic, or scheduled instructions.
Ability to meet the described physical demands, with reasonable accommodation where applicable.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct facility public relations and marketing programs to maintain and increase census and inform the community about the facility, its programs, services, and practices.
Maintain a current listing of resident care employee phone numbers.
Develop and maintain written policies and procedures for releasing information about residents, employees, and the facility in accordance with applicable privacy rules and regulations.
Assist department directors with marketing and public relations policies and procedures, and promote understanding of each staff member’s role in these programs.
Review marketing and public relations policies and procedures at least annually and revise them as needed.
Assist in developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, and others as needed.
Ensure public information materials describing facility services are accurate and complete.
Ensure employees follow established information-release policies and procedures.
Organize and implement internal communications using materials and activities such as bulletin boards, newsletters, brochures, announcements, and committee meetings.
Schedule and participate in departmental meetings about marketing and public relations programs and activities.
Provide creative support to activity and social services departments for resident programs and publications as needed.
Maintain liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support for charitable activities on behalf of the facility.
Contact news media about new programs and promotions that may benefit the facility and community.
Keep the Administrator informed of noteworthy newspaper, radio, and television items that may affect the facility or its governing regulations.
During emergencies, establish a public relations area and ensure information is released accurately and according to established emergency policies.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation about the facility’s marketing and public relations programs.
Promote an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures for lifting, repetitive tasks, and safety equipment to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for the Administrator’s approval and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain confidentiality of resident care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as appropriate.