Marketing Director, Covaris

PerkinElmer•Woburn, MA

29d•Onsite

About The Position

Covaris, a PerkinElmer Company, is a leader in sample preparation solutions across multiomics research and clinical applications. Powered by proprietary Adaptive Focused Acoustics® (AFA®) technology, our portfolio of advanced instruments, consumables, reagents, and kits for pre-analytical sample preparation deliver exceptional accuracy and reproducibility, enabling researchers to generate higher-quality data, develop novel assays, and drive breakthrough discoveries in life sciences. From academic labs to global biopharma organizations, Covaris is trusted by scientists who demand precision at every step of the analytical workflow. Learn more at www.covaris.com. The position is ideal for a self-motivated individual with a broad scientific background and experience in marketing, product management, sales and/or business development, specifically with instrumentation, consumables, and reagents that enable high throughput biology. The candidate should have a high level of curiosity about our customers’ needs and be able to translate those needs into a clear and concise message to promote solutions using the Covaris technology platform. The successful candidate should be a creative and resourceful team player who excels at working across multiple departments (Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering) and with our European office. The role is multi-faceted and demands scientific understanding, market awareness and commercial expertise. The Marketing Director's role is to identify longer term growth opportunities, determine product development priorities, describe product specifications, and shepherd approved projects through the development process and commercialization. This is an important appointment and the role will be both challenging and rewarding from a scientific and a business development perspective. Reporting to the Vice President of Business Development, Marketing, & Product Management, the Marketing Director will also work closely with Covaris’ Scientific and Technical leadership.

Requirements

Bachelor’s Degree in life or physical sciences is required
5+ years of progressive leadership experience in a Marketing organization
8-10 years of experience in a role focused on developing, launching, and leading a brand
Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics
Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
In-depth knowledge of molecular biology
Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines

Nice To Haves

Master’s degree in life or Physical Sciences is preferred
PhD will be a plus
Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets will be beneficial.
NGS and proteomics experience a plus.
Experience with SalesForce is a plus.

Responsibilities

Conduct in-depth market research to Identify and analyze the market needs and potential customer segments for new-product and systems development
Develop and execute a comprehensive global marketing strategy aligned with Covaris' corporate objectives, portfolio priorities, and revenue growth targets.
Develop clear customer segmentation to enable effective targeting and positioning of existing products and solutions from Covaris across all geographies and segments
Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
Deliver on Covaris’ strategy through effective brand messaging across all channels and monitor their performance metrics
Recommend/ideate, help develop new product specifications and work closely with Product Management team throughout product development cycle
Establish, test and implement robust value propositions for each new product and solutions
Lead the development and execution of digital marketing strategies, leveraging websites, social media, SEO, and targeted advertising to reach key audiences.
Manage online content creation and distribution, including scientific articles, case studies, and webinars.
Represent the company at industry conferences, trade shows, and scientific meetings to promote products and build relationships with potential customers and partners
Lead marketing strategies supporting products intended for regulated clinical and diagnostic markets, including medical devices and in vitro diagnostic (IVD) applications.
Demonstrate working knowledge of applicable US FDA medical device and IVD regulatory requirements , including relevant product classifications, intended-use considerations, labeling, promotional claims, and commercialization requirements.