Marketing Director

PACS Group•San Antonio, TX

11d

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role works to maintain and increase facility census and keep the community informed about the facility, its programs, services, and practices. It also supports internal communications, customer satisfaction efforts, community relationships, and staff understanding of marketing and information-release policies. The position has supervisory responsibilities and serves on facility committees as directed by the Administrator. The Marketing Director maintains policies and procedures governing the release of information, including protected health information, and ensures public materials accurately describe facility services. The role prepares a departmental operating budget for the Administrator’s approval, allocates resources for programs and activities, and helps coordinate staff training related to marketing and public relations. The employee must maintain confidentiality and report known or suspected unauthorized disclosures. The position requires a bachelor’s degree or equivalent, although five years of marketing or public relations experience in a health care setting may be recognized in lieu of the degree. The employee must be proficient in Microsoft Suite products. The role involves office work, regular sitting, standing, walking, talking, reading, and hearing; occasional lifting or moving of up to 25 pounds; and may require assisting with resident evacuation during emergencies. The work environment’s noise level is usually low to moderate.

Requirements

A bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be recognized in lieu of a bachelor’s degree.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to present information effectively and respond to questions from managers and employees.
Ability to apply mathematical concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems and handle concrete variables in situations with limited standardization.
Ability to interpret written, oral, diagrammatic, or schedule-based instructions.
Proficiency in Microsoft Suite products.

Responsibilities

Maintain a current listing of resident-care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and inform the community about the facility.
Develop and maintain written policies and procedures governing the release of information about residents, employees, and the facility in accordance with applicable privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and promote cooperation across departments.
Review marketing and public relations policies and procedures at least annually and revise them as necessary.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret information-release policies and procedures for employees, residents, family members, visitors, government agencies, and others as necessary.
Ensure public information materials, including policy manuals, brochures, and information packets, are accurate and descriptive of facility services.
Ensure employees follow established information-release policies and procedures.
Organize and implement ongoing internal communications using bulletin boards, house organs, committee meetings, newsletters, brochures, and public announcements.
Schedule and participate in departmental meetings concerning marketing and public relations programs and activities.
Provide creative support to activity and social services departments in developing resident programs and publications as necessary.
Maintain liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek their support for facility charitable activities.
Contact news media about new facility programs and promotions that may benefit the facility and community.
Keep the Administrator informed about noteworthy newspaper, radio, and television coverage that may affect the facility or its governing regulations.
During emergencies, establish a public relations area and ensure information released is accurate and consistent with established emergency policies.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation concerning marketing and public relations.
Create and maintain an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures for lifting, repetitive tasks, and safety equipment to help prevent work-related injuries and illnesses.
Prepare a departmental operating budget for the Administrator’s approval and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain confidentiality of resident-care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as necessary or appropriate.