Marketing Director

2Modern•Mill Valley, CA

15d•$150,000 - $200,000•Remote

About The Position

2Modern is seeking a hands-on Marketing Director to lead marketing across its consumer business and its trade program, a key growth priority serving interior designers, architects, and hospitality clients. The role owns performance across paid channels, email and SMS, and on-site marketing, with profitability measured by gross profit after variable costs. The director will set strategy, manage a small team and external partners, and stay close to campaign execution and performance data. The Marketing Director will build profitable performance marketing, grow the trade program, oversee the marketing budget and vendor relationships, and connect creative testing with channel results. The role also leads lifecycle marketing, promotions, organic social, reviews, affiliates, measurement, go-to-market planning, and the marketing calendar in collaboration with merchandising, creative, finance, data, B2B sales, and the Chief Brand Officer. The position is remote and location independent.

Requirements

At least 7 years of e-commerce marketing experience, including at least 3 years leading performance marketing and managing budgets.
Hands-on experience with Google Ads, Meta, and affiliates, with a track record of profitable growth rather than revenue growth alone.
Experience marketing to B2B or trade audiences, such as designers, architects, hospitality clients, or other professional buyers, or a clear point of view on how to build this marketing.
Experience owning a marketing P&L or budget and working with finance on forecasting and contribution margin, with spend decisions based on profitability.
Ability to brief, structure, and interpret creative tests, and understanding of how creative drives performance.
Strong eye for design and brand, with ability to assess product storytelling.
Comfort with data, including GA4 and BigQuery or similar tools.
Experience managing and developing a small team and external partners.
Builder's mindset, ability to bring structure to a lean team, and willingness to contribute hands-on.

Nice To Haves

Experience in home, furniture, or design-led retail.
Experience using Klaviyo for email and SMS.
Experience with organic social on Instagram and Pinterest.

Responsibilities

Set paid marketing budgets and channel allocation across Google, Meta, affiliates, and other paid channels, optimizing for gross profit after variable costs.
Develop marketing for the trade program to attract and retain interior designers, architects, and hospitality clients, in partnership with the B2B sales team.
Manage the full marketing budget and vendor and partner contracts and renewals.
Work with the creative team to brief, test, and learn from campaigns that connect creative and performance.
Lead email, SMS, and lifecycle marketing for consumer and trade audiences.
Own promotions with merchandising while staying within agreed margin guardrails.
Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
Manage affiliates end to end, including partner performance and editorial and publisher relationships.
Build trusted cross-channel and customer-type measurement with finance and the data team.
Own go-to-market planning and the marketing calendar, translating quarterly brand and trend direction into launches, campaigns, and seasonal plans and leading execution with merchandising, creative, and the trade team.
Lead and develop email and SMS, creative, and copy team members and agency partners; shape future team needs, including whether and when to add roles.