Marketing Director - Savannah

Tanger Management•Savannah, GA

22d

About The Position

Tanger is seeking a Marketing Director for its Savannah center. The role leads the center’s marketing and marketing partnerships, promotes the center and its retailers, develops sponsorship and media revenue opportunities, and positions the center as a first-choice shopping destination to increase traffic, sales, and profitability. The position works independently and collaboratively in a flexible, Teams-driven workplace and participates as a key member of the center management team. The Marketing Director develops and executes the center’s annual marketing plan and budget, manages financial forecasts and performance, and supports strategic business planning. The role also leads local business development and sales for media, sponsorship, and other non-transactional revenue; plans and evaluates marketing programs; supports retailers; coordinates advertising and publicity; develops tourism and community relationships; and executes national, regional, and local programs. The position may require a flexible schedule, including holidays, and up to 5% travel. A valid driver’s license and the ability to travel by commercial airline are required.

Requirements

Undergraduate degree from an accredited university and 4+ years of experience in marketing, sales, public relations, the hospitality industry, or an equivalent combination of education and experience.
Ability to think critically, solve problems, and act accordingly.
Ability to foster teamwork and positive internal and external relationships.
Strong leadership skills.
Ability to supervise and evaluate assigned personnel, establish priorities, provide training, and ensure the marketing and business development plan is executed.
Ability to speak effectively in English before groups such as customers, retailers, and employees.
Ability to read, write, and comprehend English.
Ability to multitask in a high-volume setting.
Ability to work independently and fully execute assigned projects.
Ability to work a flexible schedule to accommodate business needs, including holidays.
Ability to develop positive and productive relationships with retailers, vendors, shoppers, and the community.
Ability to travel by commercial airline and safely operate a personal or rental vehicle; must maintain a valid driver’s license.
Background check will be conducted.

Nice To Haves

Experience in commercial real estate or a retail environment.

Responsibilities

Develop and execute an annual marketing plan and budget to increase center sales and traffic, drive sponsorship and media sales, support Tanger corporate programs, and promote the center as a good corporate citizen.
Serve as the center’s primary business development representative, prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals in line with goals set by the Regional Manager, Marketing Partnerships.
Monitor the marketing budget, explain variances, adjust plans and budgets to business conditions, and complete monthly financial forecasts with frequent updates to the General Manager.
Assist the General Manager in developing a comprehensive strategic business plan.
Create or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities, and generate positive publicity; track results and analyze return on investment.
Create and sell media, sponsorship, and programming opportunities to achieve personal and property sales goals and drive net operating income.
Manage local sales from pipeline development through deal closure, including refining sales targets and pitches and cultivating relationships with suitable partners.
Communicate Tanger Outlets’ benefits and offer marketing and advertising solutions to clients.
Work with the RVP of Marketing, Corporate Marketing, and the media agency to develop targeted advertising and media plans.
Generate local and regional publicity through print and broadcast resources; prepare and distribute press releases and media alerts and maintain an updated local media contact list.
Cultivate retailer relationships, work with the General Manager to host quarterly meetings, communicate through a monthly newsletter, and provide retailers with support.
Support and execute national programs, including TangerClub, TRIP Partners where applicable, and other branded annual programs and events.
Flawlessly execute national, regional, and local marketing and marketing partnership programs.
Develop and execute a local tourism strategy, including bus and tour group programs and partnerships or cross-promotions with hotels, resorts, and other tourist destinations.
Participate in festivals, conventions, and trade shows as applicable.
Build positive working relationships with the community, civic leaders, and city; participate in the Chamber of Commerce, Convention and Visitors Bureau, Welcome Centers, and other organizations that can support center growth and awareness.
Provide field support to Tanger corporate departments, including Marketing, Leasing, and Accounting, as required to move business forward and remove obstacles.
Participate as a key member of the management team as directed by the General Manager.
Adhere to the policies and procedures in the Marketing Manual.
Supervise and evaluate assigned personnel, establish priorities, provide training, and ensure execution of the property marketing and business development plan.
Lead and drive Shopper Services to provide best-in-class service.
Travel up to 5% as required and maintain a valid driver’s license; safely operate a personal or rental vehicle.