Marketing Director, PCIG

Boston Scientific • Maple Grove, MN

12d • $155,000 - $294,500 • Hybrid

About The Position

The Global Franchise Marketing Director of PCIG leads upstream and downstream marketing and develops the product roadmap for the PCIG franchise within Boston Scientific’s Interventional Cardiology division. PCIG, or intravascular imaging, is a technology used in PCI procedures to give Interventional Cardiologists visualization to perform procedures safely and effectively. The role shapes long-term portfolio strategy, identifies new market opportunities, advances business development, and drives sustainable divisional growth.

The director sets strategic direction, delivers global revenue and profitability targets, oversees franchise marketing plans, and serves on the cross-functional franchise and Interventional Cardiology leadership teams. The role leads and develops a global marketing team and partners across business development, legal, regulatory, operations, clinical, medical affairs and education, HEMA, sales, and other functions. It represents the franchise internally and externally, builds relationships with global opinion leaders, and ensures marketing decisions reflect customer and business insights.

This position follows a hybrid work model, with employees expected to work from a local office at least three days per week. Travel is 25–35% domestically and globally. Boston Scientific will not offer or assume sponsorship of an employment visa for this position at this time.

Requirements

• Bachelor’s degree.
• At least 10 years of professional experience.
• At least 5 years of experience in complex commercial program management or team leadership in medical technology, pharmaceuticals, or biotechnology.
• Global marketing and product launch experience.
• Understanding of marketing disciplines, marketing strategy, commercial and sales processes, and operations.
• Outstanding interpersonal skills and ability to develop relationships at all organizational levels globally.
• Highly motivated and action-oriented.
• Track record of leading cross-functionally to develop plans and tools that maximize sales potential.

Nice To Haves

• Master of Business Administration degree.
• Significant collaboration experience and demonstrated success working across a global, matrixed organization.
• Executive presence and ability to influence across multiple organizational levels.
• Both upstream and downstream global marketing experience.

Responsibilities

• Lead all aspects of PCIG Global Marketing and contribute to the cross-functional franchise leadership team.
• Participate in the Interventional Cardiology Leadership Team, contributing to business matters including new product development, operations, and sustaining activities.
• Develop and execute multi-year integrated commercial plans aligned with divisional objectives, the Strategic Plan, and the US Annual Operating Plan.
• Drive commercial plan execution to meet franchise revenue, profitability, and budget objectives.
• Serve as a global thought leader and ambassador for the PCIG franchise, and develop relationships with key opinion leaders worldwide.
• Lead and develop a high-performing global marketing team, fostering accountability, innovation, collaboration, diversity, inclusion, and Boston Scientific’s core values.
• Promote continuous learning and improvement across the business, products, people, and processes; set expectations for excellence and lead change through priorities, plans, accountabilities, and success metrics.
• Oversee execution of the global franchise marketing plan and formulate annual and long-range plans that achieve revenue targets, marketing objectives, and program KPIs.
• Measure and communicate marketing impact, success measures, and metrics.
• Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways.
• Work with Corporate Strategy and Business Development to evaluate partnerships, licensing, acquisitions, and other inorganic growth opportunities.
• Support diligence, strategic rationale, and integration planning for business development opportunities.
• Translate market trends, competitive dynamics, and healthcare economics into actionable strategic recommendations.
• Coordinate strategies, action plans, and communications across regions and marketing stakeholders to drive cross-functional alignment.
• Represent the voice of the business and customer within Interventional Cardiology and translate insights into requirements for lifecycle management, growth, sustaining, new product portfolio, and business development decisions.
• Prioritize market issues and opportunities and allocate organizational resources, including budget, people, and processes.
• Clearly communicate franchise opportunities and business needs and negotiate appropriate functional and senior-management resources.
• Partner with Sales, Sales Operations, and Commercial Excellence to optimize pricing, portfolio offers, and commercial effectiveness.
• Remove organizational barriers and drive decisions through matrix relationships with senior management, Sales, R&D, Operations, Clinical and Regulatory, regional marketing, Corporate Marketing, and other groups.
• Build and leverage relationships with physicians, customers, societies, company partners, and other stakeholders to advance franchise and division goals, and support the team in developing key opinion leader relationships.

Benefits

• Core and optional employee benefits are offered; specific benefits are not detailed in the posting.
• Exempt, non-sales roles may be eligible for an annual bonus target and long-term incentives, subject to plan eligibility and other requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director