Marketing Director

2Modern•Mill Valley, CA

14d•Remote

About The Position

2Modern is a curated online destination for modern furniture, lighting, and decor, carrying about 300 design brands. It serves design-minded consumers and a growing trade program of interior designers, architects, and hospitality clients. The company is a small, remote team focused on taste, craft, and doing fewer things well. The Marketing Director will run marketing across consumer and trade audiences, with the trade program as the biggest growth priority. The role owns performance across paid media, email and SMS, and on-site marketing, with a focus on profitable growth. This is a hands-on leadership position responsible for setting strategy, leading a small team and external partners, and staying close to execution and performance data. Initial priorities include profitable performance marketing, building a clear and effective team, and growing the trade program. The role reports to Greg Finney, CEO and Founder. The team includes an email and SMS lead, creative and design, copywriting, and performance marketing partners. Key partners include merchandising, finance, B2B sales, and the Chief Brand Officer. The position is location independent and remote. Compensation is a base salary of $150,000 to $200,000 plus an annual bonus.

Requirements

At least 7 years of experience in e-commerce marketing.
At least 3 years leading performance marketing and managing budgets.
Hands-on experience with Google Ads, Meta, and affiliates.
A track record of profitable growth, not just revenue growth.
Experience marketing to B2B or trade audiences, such as designers, architects, hospitality clients, or other professional buyers, or a clear point of view on how to build this marketing.
Experience owning a marketing P&L or budget and working with finance on forecasting and contribution margin, with spend decisions based on profitability.
Ability to brief, structure, and evaluate creative tests, with an understanding of how creative drives performance.
Strong eye for design and brand and ability to distinguish a compelling product story.
Comfort with data, including GA4 and BigQuery or similar tools.
Experience managing and developing a small team and external partners.
A builder's mindset, including comfort bringing structure to a lean team and rolling up one's sleeves.

Nice To Haves

Experience in home, furniture, or design-led retail.
Experience with email and SMS on Klaviyo.
Experience with organic social on Instagram and Pinterest.

Responsibilities

Set budgets and allocate spend across Google, Meta, affiliates, and other paid channels, using gross profit after variable costs as the measure of success.
Build marketing for the trade program, using channels, content, and lifecycle programs to attract and retain interior designers, architects, and hospitality clients, in partnership with B2B sales.
Manage the full marketing budget and vendor and partner contracts and renewals.
Develop campaigns that connect creative and performance; brief the creative team, test campaigns, and apply learnings.
Lead email, SMS, and lifecycle marketing for consumer and trade audiences.
Own promotions with merchandising within agreed margin guardrails.
Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
Manage affiliate marketing end to end, including partner performance and editorial and publisher relationships.
Build trusted measurement with finance and the data team across channels and customer types.
Own go-to-market planning and the marketing calendar, translating quarterly brand and trend direction from the Chief Brand Officer into launches, campaigns, and seasonal moments.
Lead campaigns from planning through execution with merchandising, creative, and the trade team.
Manage and develop email and SMS, creative, and copywriting contributors, along with agency partners; shape the team and determine whether and when to add roles.
Develop the team and clarify its priorities, while supporting profitable channel growth and trade-program growth.