Marketing Demand Gen & Revenue Operations Lead

Cognota

8h • Remote

About The Position

We’re looking for someone who owns the pipeline — who sees the entire revenue engine, finds where it’s leaking, proposes fixes with data behind them, and executes with the urgency of someone whose name is on the scoreboard. This role sits at the intersection of demand generation and marketing operations — two disciplines that belong together and reinforce each other. Content, website, and SEO are part of the picture too; you’ll collaborate closely with the people who own those functions, bringing a pipeline lens to decisions that affect demand. The core of this role is building the engine that drives revenue and making the systems, data, and processes behind it perform at a high level. You’ll work closely with sales — SDRs, AEs, and leadership — and be expected to show up in revenue conversations as a contributor, not just a reporter. If you’ve ever read a monthly marketing report and thought this is full of vanity metrics, you’ll fit right in here.

Requirements

• 4–7 years of experience in demand generation, marketing operations, or revenue operations at a B2B company — ideally SaaS or tech-forward.
• A demonstrable track record of pipeline contribution — you can point to specific programs, campaigns, or systems you built and explain exactly what they moved in terms of qualified pipeline.
• You think in funnels. You can walk from a top-of-funnel impression to a closed deal and identify every friction point and conversion rate in between.
• You make data-backed bets, track them with discipline, and adjust quickly when results diverge from the hypothesis.
• You’ve worked directly alongside sales teams — in pipeline reviews, on handoff processes, and in conversations where AEs and SDRs give honest feedback on lead quality.
• You can build a compelling, visual dashboard that makes a CFO or VP of Sales say “I actually understand what’s happening now.”
• You understand the difference between leading and lagging indicators, and you track both with equal rigor.
• You document what you build. Processes, playbooks, and system configurations are assets — and you treat them that way.
• Salesforce
• HubSpot
• Hands-on, admin-level proficiency required. You should be able to build workflows, fix attribution, and write reports independently.

Nice To Haves

• Experience in the learning and development industry is a strong plus; understanding the buyer, the market, and the language of L&D gives you a meaningful head start.
• Gong
• Clay
• Familiarity signals you operate at the edge of the modern GTM stack.

Responsibilities

• Own pipeline contribution as a primary KPI — build, manage, and optimize the demand generation engine across paid, outbound, and partner channels with a clear eye on MQL-to-SAL conversion, pipeline coverage, and closed-won attribution.
• Design and run multi-channel campaigns with measurable pipeline targets attached from day one — with reporting built in from the start so performance is always visible.
• Proactively identify underperforming channels and make a compelling, data-backed case for reallocation — bringing evidence and a clear point of view to every recommendation.
• Participate in a monthly marketing-spend-to-pipeline-output review: a decision meeting , not a reporting meeting — so reallocation calls get made while they still matter.
• Own the Salesforce and HubSpot stack: data integrity, lifecycle stages, lead routing, attribution models, campaign tracking, and automation workflows.
• Build and maintain revenue dashboards and pipeline forecasting models that give leadership real-time visibility into funnel health — from first touch to closed-won.
• Translate complex performance data into clear, visual narratives for executive and cross-functional audiences — making the story behind the numbers immediately accessible to any stakeholder.
• Identify and close infrastructure and data-hygiene gaps — channel access, tool categorization, renewal visibility — with a bias toward resolution over workarounds.
• Document key processes and workflows so that operational knowledge is shared across the team and doesn’t live in a single head.
• Work directly and consistently with SDRs and AEs — participate in pipeline reviews, align on lead quality definitions, and co-own the handoff process between marketing and sales.
• Be the marketing voice in revenue meetings: present pipeline contribution data, surface funnel gaps early, and arrive with solutions when pipeline coverage needs attention.
• Partner with sales leadership to create feedback loops that continuously improve lead quality, ICP targeting, and conversion at every stage.
• Challenge assumptions and propose new go-to-market approaches when the current playbook needs evolving — with the evidence to back the pitch and the credibility to move stakeholders.
• Evaluate, onboard, and integrate new tools into the marketing and revenue tech stack to unlock efficiency or signal intelligence that opens new opportunities.
• Collaborate effectively with external resources and agency partners — knowing when to leverage them and how to hold them to a clear output standard.

Benefits

• Medical, dental, vision and extended health coverage from day one.
• Unlimited PTO
• “You Days” when the whole company gets the day off to recharge and focus on themselves.
• Paid time off on your birthday to celebrate and enjoy a day just for you.
• Professional development opportunities through access to internal mentors and a huge library of learning and development content.
• A flexible, remote-first way of working

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees