Marketing Specialist (Growth & Demand Gen)

MetaOptima•Vancouver, BC

2d•Hybrid

About The Position

We are seeking a dynamic Marketing Specialist focused on Growth and Demand Generation to join our team. This role is responsible for developing, executing, and managing lead generation campaigns across various digital channels. You will play a key role in optimizing the inbound lead generation funnel, implementing automated nurturing workflows, and collaborating closely with the sales team to create impactful sales enablement materials. The ideal candidate will have a strong track record in digital marketing, particularly within B2B SaaS, MedTech, digital health, or healthcare technology, and be comfortable in a fast-paced, scaling environment.

Requirements

2 - 4 years of digital marketing experience, ideally within B2B SaaS, MedTech, digital health, or healthcare technology.
Proven experience building and scaling successful digital campaigns that directly contribute to pipeline growth and revenue.
Familiarity with (or strong desire to learn) healthcare buying cycles, clinic/hospital procurement, and marketing to medical professionals and B2B stakeholders.
Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools, Google Analytics, and ad platforms (LinkedIn, Google Ads).
Strong commercial judgment with the ability to balance creative, strategic planning with rapid, hands-on execution.
Exceptional copywriting, communication, and relationship-building skills to effectively engage both medical professionals and internal teams.
Comfortable in a fast-paced, scaling environment; a proactive problem-solver who can adapt quickly to changing priorities.

Responsibilities

Develop, execute, and manage end-to-end lead generation campaigns across digital channels (including Paid Search/Social, SEO, Email Marketing, Webinars, and Account-Based Marketing).
Support all in-person industry events, medical conferences, and trade shows with targeted marketing activations, booth collateral, pre/post-event email campaigns, and pipeline tracking.
Continuously analyze and optimize the inbound lead generation funnel—from initial touchpoint to sales handoff—to improve conversion rates and lower Customer Acquisition Cost (CAC).
Design and implement automated email nurturing workflows and lead-scoring models within our marketing automation tools to warm up prospects and hand off Sales Qualified Leads (SQLs).
Monitor, track, and report on campaign performance, pipeline contribution, and ROI using CRM and marketing tech stacks. Provide actionable, data-driven insights to leadership.
Collaborate closely with the sales team to create high-impact sales enablement materials (case studies, product one-pagers, presentation decks) that align with complex clinical buying cycles.