Marketing Data & AI Assistant

Mister Sparky of Mid America•Lowell, AR

19d

About The Position

We are looking for an analytical and tech-savvy Marketing Data & AI Assistant to help optimize marketing workflows and data reporting. The role leverages generative AI tools, manages data hygiene across the marketing stack, builds performance dashboards, and assists with audience segmentation. The ideal candidate enjoys analyzing numbers, testing modern AI tools, and finding ways to automate and improve marketing outcomes.

Requirements

Experience using generative AI tools such as ChatGPT, Claude, Gemini, or Midjourney for work-related applications.
Proficiency in Google Analytics (GA4), Excel, and Google Sheets, including VLOOKUP, pivot tables, and data formulas.
Familiarity with CRMs and marketing automation platforms.
Understanding of core digital marketing KPIs, including CTR, conversion rate, CAC, and ROAS.
Experience running metrics on LSAs and GBPs.
Basic understanding of the Google Ads platform.
Background in setting up integrations between CRMs and lead sources.
Analytical mindset with strong problem-solving skills and attention to data accuracy.

Nice To Haves

Basic knowledge of automation platforms such as Zapier, Make, or Python.

Responsibilities

Use generative AI tools to automate repetitive workflows and refine prompts for marketing use cases.
Gather performance metrics across analytics platforms and build clear summary reports and dashboards.
Clean, organize, and segment lead lists and maintain CRM and database data.
Identify opportunities to streamline marketing data entry and reporting.
Use web-scraping and research tools, along with AI analysis, to track industry trends and competitor strategies.