Marketing & Customer Experience Coordinator - Limited Term

ontariotechu•Oshawa, ON

8d•Onsite

About The Position

The Marketing & Customer Experience Coordinator plays a key role in driving audience growth, revenue generation, and day-to-day guest experience at the Regent Theatre. Reporting to the General Manager, this position leads all marketing, communications, and audience development initiatives. The role is responsible for translating programming and rental activity into strong ticket sales and community engagement through targeted, data-informed marketing strategies. In parallel, the position supports front-of-house operations, ensuring consistent, high-quality patron experience and providing leadership coverage during evenings and weekends, as required. The position does not have direct reports, however they are responsible for scheduling front of house casual employees, providing hands-on training, supervisions and coordination of workflow. The incumbent will work collaboratively with the Ancillary Services eCommerce Lead and departmental graphic designer to scope, request, and deliver required marketing assets (digital and print), ensuring alignment with campaign goals, timelines, and brand standards.

Requirements

Completion of a Formal Post-Secondary/College Program of 2 academic years
Equivalent combination of education and experience will be considered
Minimum 3- 5 years’ experience in marketing, communications, or guest services role
Experience developing and executing digital marketing campaigns
Demonstrated experience in a theatre, entertainment or guest services environment required with an understanding of patron expectations, front-of-house operations, and delivering a high-quality customer experience
Strong proficiency with Microsoft Office, social media platforms, email marketing tools, website content management systems, and ticketing or CRM platforms, including digital marketing tools for content management and audience engagement
Knowledge of social media management, email marketing systems, and website content management, with an understanding of digital marketing principles
Understanding of ticketing and sales environments (including pricing, promotions, and audience development), as well as knowledge of theatre, entertainment, or guest services operations
Ability to plan, prioritize, and deliver multi-channel marketing campaigns with strong attention to detail, timelines, and competing priorities
Strong writing, editing, and communication skills to create clear, engaging content for web, email, social media, and diverse audiences
Commitment to delivering a high-quality patron experience, with an understanding of audience needs in a live event environment
Strong interpersonal skills with experience working cross-functionally (e.g., box office, front-of-house, marketing) and coordinating staff or event workflows
Ability to analyze campaign performance data, manage customer interactions and conflict, and respond effectively to real-time issues in a fast-paced, event-driven environment

Nice To Haves

Smart Serve, First Aid/CPR, and AODA training are considered assets

Responsibilities

Execute marketing and promotional campaigns for all Regent Theatre programming, including Regent Theatre Presents, rentals, and campus/community events
Coordinate advertising across digital, social media, email, and print channels to support ticket sales and audience engagement
Maintain and update the Regent Theatre website to ensure accurate, current, and engaging content
Draft and schedule social media posts, newsletters, and promotional materials
Ensure all communications align with the University brand standards and collaborate with central marketing teams as required
Coordinate with the rental clients and artist’s management and Ancillary Services eCommerce Lead and departmental graphic designer to scope, request, and deliver required marketing assets (digital and print), ensuring alignment with campaign goals, timelines, and brand standards
Support initiatives to grow audience attendance and engagement across all types of events
Work closely with the box office team to promote subscription, group, and single ticket sales
Assist in implementing promotional offers and campaigns aligned with sales strategies
Monitor ticket sales activity and flag trends or concerns to the General Manager
Contribute to achieving ticket revenue targets through effective campaign execution
Track performance of marketing campaigns, including digital engagement, conversions, and ticket sales
Maintain reports on audience trends and campaign effectiveness
Support the use of data and insights to refine marketing approaches and improve outcomes over time
Support the promotion and delivery of Regent Theatre Presents programming, rentals, and campus events
Coordinate marketing timelines and materials to ensure events are effectively promoted
Assist with media relations activities and community outreach initiatives
Support partnerships with campus groups, community organizations, and promotional partners to increase awareness and attendance
Work collaboratively with front-of-house and box office teams to support a consistent, high-quality patron experience
Provide on-site support during events, including evenings and weekends, as scheduled
Act as the primary on-site contact in the absence of the General Manager, addressing routine operational matters and escalating issues as required
Support coordination of front-of-house activities to ensure events run smoothly and in accordance with theatre procedures
Assist in maintaining a safe, organized, and professional event environment
Coordinate post-event audience feedback collection, compile and summarize results, and share key findings and suggested improvements with the General Manager