Marketing Copywriter

Gulf Coast Blood•Houston, TX

About The Position

The Marketing Copywriter sits within Brand & Creative and reports to the Marketing Manager. The role is the Marketing team’s primary copywriter, developing original, human-written content that informs, engages, and inspires donors, employees, and community stakeholders. The copywriter maintains the organization’s brand voice and produces clear, accurate, engaging content across digital, print, and donor-facing channels in support of campaigns, donor recruitment and engagement, brand awareness, fundraising, community engagement, and organizational communications. The position develops and edits content such as website copy, blogs, email campaigns, newsletters, donor communications, brochures, campaign materials, donor and impact stories, employee features, and community-focused content. It also creates light multimedia assets using Canva, supports integrated marketing campaigns, coordinates content with internal stakeholders and subject matter experts, manages content calendars and projects through delivery, and monitors performance and engagement metrics to identify improvements. The role is full-time, 40 hours per week. Work is primarily in an office, with occasional off-site work for events or content shoots and exposure to outdoor weather conditions. The schedule may include irregular hours and days, including some nights and weekends, for event and campaign coverage. This is a non-driver position, but the employee must occasionally work at off-site locations and transport themselves.

Requirements

Bachelor’s degree in public relations, communications, journalism, marketing, business administration, or a related field, or an equivalent combination of education and relevant experience.
At least 2 years of experience in one or more of the following areas: copywriting, content marketing, communications, journalism, public relations, or marketing communications.
Experience writing for multiple communication channels, including web, email, newsletters, and digital campaigns.
Experience developing donor-focused, mission-based, or community-focused content.
Portfolio of original writing samples.
Exceptional writing, editing, and proofreading skills.
Demonstrated ability to develop original, human-authored content and messaging.
Strong storytelling and content development capabilities.
Ability to translate complex information into clear, engaging communications.
Strong attention to detail and brand consistency.
Experience using Canva or similar design tools.
Excellent project management and organizational skills.
Proficiency in Microsoft Office and website content management systems.
Experience managing multiple priorities in a fast-paced environment.

Nice To Haves

Bilingual in Spanish.

Responsibilities

Develop original content for websites, blogs, email campaigns, newsletters, donor communications, brochures, campaign materials, and other marketing channels.
Serve as the Marketing team’s primary copywriter and maintain consistent brand voice, messaging, and tone.
Research, write, edit, and proofread content for accuracy, clarity, and adherence to brand standards.
Work with stakeholders to translate complex information into compelling, audience-appropriate messaging.
Develop campaign content aligned with strategic objectives.
Create light multimedia assets, such as social tiles, slide decks, and flyers, using Canva.
Review content, creative materials, and marketing deliverables for accuracy, clarity, grammar, brand alignment, consistency, and readiness for publication or production.
Develop donor stories, impact stories, employee features, campaign messaging, and community-focused content.
Collaborate with the Marketing Manager on integrated marketing campaigns and initiatives.
Maintain consistent messaging across marketing and donor engagement channels.
Support content needs for fundraising, donor recruitment, community engagement, and awareness campaigns.
Provide professional, caring, accurate, service-focused customer support and client experiences.
Maintain assigned content calendars and workflows.
Coordinate content development with internal stakeholders and subject matter experts.
Manage content projects from concept through delivery and meet deadlines.
Monitor content performance and engagement metrics.
Identify opportunities to improve content effectiveness and audience engagement.
Stay current on content marketing, copywriting, and storytelling trends.
Work occasionally at off-site locations and transport self; support event and campaign coverage during irregular hours, including some nights and weekends.