Marketing Coordinator

Lightwave Dental•Raleigh, NC

1d•$55,000 - $55,000

About The Position

Lightwave Dental is a high-growth dental leadership organization founded in 2016. It partners with dentists, provides training and development, and supports doctors at different stages of their careers while aiming to preserve the essence of private practice. Lightwave supports more than 100 dental offices across three states. The Marketing Coordinator supports marketing communications, brand consistency, content development, events, market research, public relations coordination, and social media management. The role creates and executes content calendars for corporate social accounts, assists with practice-level accounts, and uses analytics to report on performance and identify opportunities to improve engagement and follower growth.

Requirements

Associate or bachelor's degree in Marketing or a related field and/or two years of relevant experience in a marketing role.
Self-starter who can accept direction and work independently.
Working experience with social media platforms.
Organizational skills to manage multiple projects simultaneously and produce high-quality results on deadline.
Excellent verbal and written communication skills.
Critical thinking, problem-solving, accuracy, and attention to detail.
Basic photography and graphic design skills.
Experience working cross-functionally with agencies, vendors, internal partners, and others to gather requirements, document processes, and provide activity updates.

Responsibilities

Support overall marketing communications plans.
Maintain brand compliance and consistency throughout the company.
Assist with content development for marketing materials, presentations, and social media.
Assist with organizing and developing a creative resources library.
Support event-related marketing, including community outreach and tradeshows.
Assist with market research, including analysis of the competitive landscape, market trends, and customer behavior.
Act as a liaison with the PR agency for press release needs.
Manage social media and implement the corporate social media strategy.
Create weekly or monthly content calendars for the main corporate social accounts and execute content for publication.
Assist with social media account management at the practice level.
Use Google Analytics, platform-specific analytics, and other measurement tools to report on follower growth and engagement, and identify ways to improve results through testing and new initiatives.