Marketing Coordinator

Acela Truck•Bozeman, MT

26d•$22 - $25

About The Position

Acela Truck Company is seeking an organized, creative, and motivated Marketing Coordinator to support the day-to-day execution of its marketing initiatives. This entry-level position works directly with the Marketing Manager and supports content creation, social media, email marketing, marketing materials, trade shows, digital marketing, and performance tracking. The role combines creative work with organization and follow-through across multiple projects, promoting specialized vehicles, products, and capabilities in the commercial truck, military vehicle, and related industries. The position initially focuses on marketing execution, content production, and coordination under the direction of the Marketing Manager. As product knowledge, industry familiarity, and marketing experience develop, the coordinator may take greater ownership of content creation, campaigns, product education, event coordination, customer stories, and other marketing initiatives. Training will be provided for the specific tools, systems, products, and processes used at Acela Truck Company.

Requirements

Zero to two years of experience in marketing, communications, social media, content creation, or a related field.
Strong organizational, time-management, written, and verbal communication skills.
Excellent attention to detail and ability to manage multiple assignments and deadlines.
Familiarity with major social media platforms and digital content formats.
Basic experience with photography, video editing, graphic design, or other visual content tools.
Ability to write clear, engaging content and adapt messaging for different platforms and audiences.
Comfort learning new software, marketing platforms, products, and industry-specific terminology.
Ability to take direction, accept feedback, work collaboratively, and follow projects through completion.
Strong initiative, reliability, and willingness to learn new skills and take on additional responsibilities.
Ability to work in office, production, and vehicle manufacturing environments as needed for content gathering and company activities.

Nice To Haves

Bachelor’s degree in marketing, communications, business, digital media, or a related field; equivalent education, training, or relevant experience will also be considered.
Relevant internships, coursework, freelance projects, volunteer work, and personal content-creation projects may be considered in place of professional experience.
Experience with short-form video creation and editing.
Experience with photography, graphic design, and visual storytelling.
Experience with social media scheduling and publishing platforms.
Experience with email marketing platforms and campaign development.
Experience with website content management systems and basic SEO.
Experience with marketing analytics, reporting, and performance tracking.
Experience with Adobe Creative Cloud, Canva, or similar creative tools.
Experience with Microsoft Office, Google Workspace, or project management software.
Interest in trucks, automotive, commercial vehicles, military vehicles, fire and emergency services, off-road vehicles, manufacturing, or related industries; prior industry or product knowledge is not required.

Responsibilities

Assist with planning, creating, scheduling, and publishing content across company social media channels.
Capture and edit photos and videos of vehicles, builds, testing, production activities, customer projects, trade shows, and company events.
Create short-form videos, graphics, captions, and other digital content to support brand awareness and audience engagement.
Maintain the social media content calendar and identify relevant trends, topics, and content opportunities.
Monitor social media comments, messages, tags, and mentions, escalating inquiries when appropriate.
Gather and organize content from customers, dealers, partners, events, and internal team members.
Draft social media copy and other marketing content in accordance with brand guidelines and Marketing Manager direction; help maintain a consistent brand voice and visual identity.
Build, format, schedule, and distribute email newsletters and marketing campaigns using approved content.
Assist with researching, drafting, formatting, and publishing blog posts, website updates, and other digital content.
Support basic SEO, including keyword research, metadata, image optimization, and content formatting.
Help maintain accurate and current website content, images, and marketing resources.
Organize and maintain the digital asset library, including photos, videos, graphics, logos, and marketing documents.
Collect and track performance data for social media, email campaigns, website content, and other marketing activities; assist with basic reports and identify opportunities to improve content performance and engagement.
Assist with creating and updating brochures, product specification sheets, flyers, presentations, social media graphics, signage, and other marketing materials.
Resize, format, and adapt creative assets for different platforms and applications; ensure materials are accurate, professional, consistent with brand standards, and up to date.
Coordinate with internal teams to gather product information, photos, specifications, and other content for marketing projects.
Assist with print production, promotional items, and other creative projects, and maintain organized files and current marketing and sales materials.
Support marketing activities for trade shows, conferences, vehicle demonstrations, customer visits, and other company events.
Help coordinate event deadlines, marketing materials, signage, promotional items, and related logistics; assist with pre-event promotion, on-site content capture, and post-event marketing.
Photograph and record video of vehicles, displays, demonstrations, and other event activities as needed.
Support routine requests from sales, dealers, customers, and partners for approved marketing resources.
Help identify vehicle builds, customer projects, product applications, and company milestones that may present marketing opportunities.
Assist with maintaining current sales collateral and resources that support sales and business development.
Maintain marketing calendars, project trackers, campaign schedules, content libraries, and other internal resources.
Track project deadlines, communicate progress, and follow up with team members to obtain information and assets needed to complete assignments.
Research industry trends, competitors, publications, customer markets, and potential marketing opportunities.
Coordinate with the Marketing Manager and other departments to support marketing priorities and company initiatives.
Maintain organized records of completed projects, campaign results, and marketing activities.
Provide general marketing and administrative support as priorities evolve, and perform other duties as assigned.