Marketing Coordinator

ExtensisHR•Southlake, TX

21d

About The Position

Head to Toe Brands is seeking a creative, organized, and highly motivated Marketing Coordinator to support day-to-day local marketing execution across its portfolio of franchise brands. The coordinator will support local marketing operations, franchisee support requests, knowledge base management, franchisee marketing plan development, routine questions, and project coordination. This role serves as a resource for the Marketing team and franchise owners, helping them execute marketing at the local level. The ideal candidate is detail-oriented, proactive, and comfortable managing multiple projects and requests simultaneously.

Requirements

1–2 years of experience in marketing, communications, franchise marketing, local marketing, or a related field.
Highly organized with strong attention to detail and the ability to manage multiple projects, priorities, and deadlines simultaneously.
Strong written and verbal communication skills, including the ability to communicate effectively with franchise owners, internal teams, vendors, and external partners.
Familiarity with digital and local marketing channels, including social media, email, websites, local listings, paid media, events, and community partnerships.
Collaborative, positive, and solutions-oriented, with a genuine interest in helping franchisees and local businesses succeed.
AI-native mindset and a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

Responsibilities

Support day-to-day execution of local marketing initiatives across franchise locations.
Manage routine local marketing updates across websites, SOCi, Birdeye, and other marketing platforms to keep location information and content accurate and current.
Manage incoming Marketing Support requests and help franchisees with routine marketing questions, resources, and execution needs.
Maintain and update local marketing resources, including the franchisee knowledge base, SOPs, trainings, and other support materials.
Support development and execution of franchisee local marketing plans based on market needs and business goals.
Help franchisees identify and activate local community events, partnerships, sponsorships, and other grassroots marketing opportunities.
Coordinate local marketing projects from kickoff through execution, including timelines, deliverables, approvals, and follow-up.
Monitor local marketing activity and performance, identifying opportunities for optimization and additional support.
Deliver market insights, reporting, and actionable recommendations to Marketing leadership.
Identify recurring franchisee needs, questions, and challenges to improve local marketing resources, processes, and support.