Marketing Coordinator

Wes Carver Electric•Lansdale, PA

38d•Onsite

About The Position

Wes Carver Electric is seeking a hands-on, organized Marketing Coordinator to manage the day-to-day execution of their marketing efforts. This role involves owning the marketing calendar, managing vendors, writing copy, building creative assets, approving content, and reporting on campaign performance. The marketing mix is approximately 75% digital (paid search, local service ads, social media, email, website, listings, and reviews) and 25% physical (postcard mailers, signage, graphic design, community events). The ideal candidate is versatile and comfortable working across both digital and physical marketing channels.

Requirements

4+ years of hands-on marketing experience, preferably in a small business or home-services/trades company.
Generalist marketing skills, comfortable with both digital and physical/print marketing channels.
Clear, confident writing ability to produce clean copy quickly and in a consistent brand voice.
Ability to interpret analytics data and explain its implications.
Proficiency in Canva or Adobe Express (Adobe Creative Suite is a plus).
Proficiency in Google Business Profile, Meta Business Suite, and an email marketing platform.
Familiarity with Google Ads and Google Analytics sufficient to review vendor work and identify issues.
Highly organized, self-directed, and capable of managing multiple deadlines with minimal supervision.
Reliable, positive attitude, and a good fit with a hardworking, team-first culture.

Nice To Haves

Experience with ServiceTitan or another home-services CRM.
Basic video editing skills.
Background in construction or trades.

Responsibilities

Pull and assemble weekly and monthly marketing reports, including leads, cost per lead, booked jobs, and campaign performance by channel.
Analyze data from Google Analytics, Google Ads, Meta, and call/lead tracking to compile key takeaways and recommendations.
Identify underperforming campaigns and propose adjustments.
Serve as the primary day-to-day contact for outside vendors, including PPC/SEO agency, website support, print shop, mail house, and promotional product suppliers.
Ensure vendor deliverables, deadlines, and invoices are managed on schedule and within budget.
Review vendor work for accuracy, brand consistency, and effectiveness before publication.
Write copy for various marketing materials such as ads, landing pages, email newsletters, postcards, social media posts, and website updates, maintaining the company's brand voice.
Review and approve ad creative and copy submitted by vendors or generated internally.
Design marketing materials using Canva, Adobe Creative Suite, or similar tools, including social graphics, postcards, flyers, yard signs, email templates, and simple video edits.
Capture original content, such as photos, short videos, team spotlights, and customer testimonials, from job sites and the office.
Prepare print-ready files and coordinate proofs with the print shop.
Maintain the company website with updated services, team profiles, promotions, and seasonal content.
Manage and update Google Business Profile, Local Services Ads, Yelp, and other online listings.
Support the team in requesting reviews, and monitor and respond to online reviews promptly and professionally.
Plan, schedule, and publish social media content, tracking engagement and making adjustments as needed.
Build and send the monthly email newsletter, tracking open and click-through rates.
Coordinate recurring postcard campaigns, managing the process from offer and design to mail-house drop.
Manage inventory of print collateral, signage, and event materials.
Coordinate the company's presence at local events, sponsorships, and partnerships, including managing materials, signage, and promotion.