Marketing Coordinator - Goldenvoice

AEG Worldwide•Los Angeles, CA

24d

About The Position

The Marketing Coordinator is responsible for marketing, social media, online e-marketing, public relations, and promotions for venues, radio promotions, clubs, theaters, festivals, shows, and one-offs. The role develops promotional initiatives with artists and the community to promote a positive brand image. It may also coordinate interns and street teams for show promotions. The coordinator builds and maintains advertising plans for AEG Presents shows, tours, and festivals; assists with media buying; builds Google campaigns; and creates work orders for radio, television, and flyer distributions. The role evaluates and revises marketing efforts to increase ticketing revenue and event exposure, prepares and distributes press materials and newsletters, coordinates press requests, and serves as a public relations liaison. The position also manages social media accounts and promotional campaigns, collaborates with artists on social media promotion, and plans posts around event milestones. Other duties include analyzing fan demographics and marketing trends, coordinating day-of-show activities, managing marketing budgets and cost reports, maintaining relationships with partners and media, developing community initiatives, and organizing artist promotions and meet-and-greets. The role may include hiring and training interns and street teams, expense reporting, calendar updates, supply ordering, and general office administration.

Requirements

High school diploma or equivalent.
2–4 years of related work experience.
Experience calendaring events.
Knowledge and skill in MS Office, including Excel, Word, Outlook, and Photoshop.
Basic accounting knowledge.
Strong written and verbal communication skills.
Strong public relations skills, social media savvy, and organizational skills.
Strong work ethic, problem-solving skills, and prioritization skills.
Ability to work independently and as part of a team.
Creative thinking and an ability to think outside the box.

Nice To Haves

Knowledge of the music industry.

Responsibilities

Build and maintain advertising plans for AEG Presents shows, tours, and festivals.
Assist in coordinating media buying and build Google campaigns.
Create work orders for radio and television and manage flyer distribution.
Evaluate and revise marketing efforts to increase ticketing revenue and event exposure.
Create, preview, and review press releases as needed; coordinate distribution of press requests with the publicist; and serve as a public relations liaison.
Add new shows, schedule releases, and make updates as needed.
Monitor regional and artist marketing trends and implement strategies and campaigns based on current trends.
Analyze fan bases to target demographics for shows, tours, and festivals.
Help coordinate day-of-show activities, including radio station setups, remote broadcasts, and escorting media photographers and news crews.
Create, proofread, and distribute weekly newsletters.
Order and deploy e-cards and e-blasts using the AXS Advantage tool.
Check venue information and links, communicate errors to designers, verify accuracy, and sign off on final versions.
Develop and manage social media accounts; research promotional activities and prizes for online giveaways.
Collaborate with artists to promote shows on their social media accounts.
Develop posting schedules aligned with event deadlines, including announcement, on-sale, maintenance, and backend phases.
Monitor marketing budgets, account for marketing efforts, inform management of potential overages, and report marketing costs.
Maintain working relationships with partners, co-promoters, and media.
Develop special initiatives to involve the community in events.
Organize artist promotions and meet-and-greets.
May participate in hiring and training interns and street teams.
May upload expense reports, update the office calendar, order supplies, and perform general office administration.