Marketing Coordinator

Girl Scouts of the USA•Madison, WI

17d

About The Position

The Marketing Coordinator independently delivers day-to-day communications and assigned marketing projects that connect families, volunteers, and the community with Badgerland Girl Scouts. This individual contributor creates email and social media content, updates the website, designs graphics and editable templates, and contributes to occasional publications and print projects. The Coordinator works across departments and manages assigned work from request through completion, using clear writing, practical design skills, and attention to detail. The position is based in Madison, Janesville, or La Crosse, Wisconsin, and is salaried and exempt, with expected hours of 37.5 per week. The Coordinator must believe in and support Girl Scouting’s mission and values, become a registered member of Girl Scouts of the United States of America, and develop a working knowledge of Girl Scout philosophy and programming. Prior Girl Scout experience is not required.

Requirements

Postsecondary education or training in Marketing, Communications, Digital Media, Graphic Design, or a related field, or an equivalent combination of education and relevant experience demonstrating ability to perform the role.
Demonstrated experience creating written and visual content for social media, email, websites, and other marketing materials through employment, internships, freelance projects, or other relevant work.
Strong written and verbal communication skills, including the ability to draft clear, engaging, audience-appropriate content.
Working knowledge of social media content creation, scheduling, publishing, and community engagement.
Ability to use email marketing and website editing tools, test content before publishing, and learn new platforms.
Proficiency with Canva or comparable design tools, including creating graphics, flyers, and editable templates.
Excellent proofreading and editing skills, with attention to factual accuracy, formatting, links, accessibility, and brand consistency.
Ability to review basic social media, email, and website results and recommend practical content improvements.
Strong organization and attention to detail, with the ability to manage varied assignments, meet deadlines, and communicate progress or concerns early.
Coordination and relationship-building skills, including working effectively with colleagues, content contributors, and vendors.
Ability to take ownership of assigned work, ask useful questions, work independently within established priorities, and contribute as a proactive team player.
Demonstrated ability and sensitivity working with youth and people of diverse backgrounds, cultures, and lifestyles.
Proficiency with Microsoft Office Suite and cloud-based tools.
Strong work ethic, curiosity, willingness to learn, integrity, confidentiality, and discretion.
Be or become a registered member of Girl Scouts of the United States of America; develop a working knowledge of Girl Scout philosophy and programming and be committed to the Girl Scout mission.
Must be able to occasionally work scheduled nights and weekends for events or planned publishing, following council timekeeping and approval practices.
Valid driver's license and proof of insurance.
Ability to work both in an office setting and independently off-site.
Ability to work outdoors and walk or hike daily at varied grades, elevations, and on uneven terrain; sit for prolonged periods at a desk and work on a computer; manually operate office equipment; and lift and/or move up to 25 pounds at times.

Nice To Haves

Familiarity with Adobe Creative Cloud, basic publication layout, or print production.
Experience with Salesforce Marketing Cloud or a similar email platform.
Basic photography and video editing skills.
Spanish or bilingual skills.

Responsibilities

Partner with the Marketing & Communications team to deliver clear, engaging communications and creative materials that reflect Girl Scout values and support council priorities.
Manage routine emails, reminders, text messages, and member and volunteer updates from drafting and audience selection through testing, sending, and reporting.
Plan, create, schedule, publish, and monitor routine social media content; refer sensitive questions or concerns to the Senior Director of Marketing and Communications.
Maintain routine website content, including pages, event listings, resources, images, and links, keeping information current, accurate, and easy to navigate.
Design and produce graphics, flyers, signage, digital materials, and campaign assets in accordance with council brand standards.
Contribute graphics, template-based layout updates, and proofreading to publications led by the Marketing & Communications Specialist.
Coordinate routine printing and mailing within approved budgets and provide production support for Specialist-led publications as requested.
Develop reusable, editable Canva templates and maintain approved brand resources, design files, photos, videos, and permission records.
Conduct assigned interviews and write stories; complete photography and basic video projects, including capture, editing, captioning, and publishing.
Attend select evening or weekend events as scheduled to gather content.
Coordinate assigned communications and production projects from request through completion, managing inputs, approvals, timelines, and workload communications.
Monitor routine communication results and production performance and recommend practical improvements to content, templates, and work processes.
Apply brand standards, proofreading, accessibility, and permission checks before publication or production; confirm factual details and approvals with requesting departments.
Work within the established budget and maintain expenses and receipts as needed.
Provide trained backup for established communication and publishing tasks within scheduled and approved work hours.
Record all hours worked and obtain approval for schedule changes or additional hours under council procedures.
Perform other duties, responsibilities, and activities as assigned; these may change at any time.