Marketing Coordinator

Bayport Laboratories LLC•Houston, TX

20d•Onsite

About The Position

Bayport Laboratories is seeking a proactive, creative, and detail-oriented Marketing Coordinator to provide direct creative and operational support to the Director of Social Media & Marketing. The role is based on-site at the company’s 55,000-square-foot cGMP cosmetics development and manufacturing campus in Houston, Texas. The coordinator translates cosmetic science into compelling visual and written content through hands-on content creation, B2B copywriting, trend monitoring, and graphic design. The role supports weekly in-house photo and video shoots across the R&D laboratory, compounding suites, and production floor; creates technical and engaging copy for multiple channels; designs digital and print collateral; manages social content; and monitors beauty trends and industry developments. The coordinator also supports executive communications, social analytics, and marketing administration.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field.
1 to 3 years of hands-on experience in social media management, content creation, copywriting, or marketing coordination.
Proficiency in Canva.
Working knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
Familiarity with mobile videography, basic DSLR or mirrorless camera operation, and short-form video editors such as CapCut or Premiere Pro.
Exceptional written voice and ability to balance technical accuracy with engaging storytelling.
Strong eye for visual layout, typography, and contemporary aesthetic standards.
Highly organized, proactive, and comfortable working in a fast-paced manufacturing environment.
Passion for the beauty space.

Nice To Haves

Experience in the beauty, personal care, CPG, or manufacturing industry.

Responsibilities

Serve as an on-set production assistant for weekly in-house photo and video shoots across the Houston R&D laboratory, compounding suites, and production floor.
Assist with camera preparation, basic studio lighting, grip setup, prop styling, and shot-list tracking.
Capture behind-the-scenes video, raw B-roll, and mobile-first footage for TikTok, Instagram Reels, and LinkedIn.
Organize and catalog raw media assets in a structured digital asset library using standardized naming conventions and tags.
Write technical blogs, case studies, and website articles about Bayport’s formulation capabilities and manufacturing technology.
Draft and edit bi-weekly B2B email newsletters for indie beauty founders, brand executives, and procurement teams.
Develop executive thought-leadership articles and LinkedIn commentary about cosmetic innovation.
Write corporate press releases, facility milestone updates, and trade exhibition announcements.
Work with the Director of Social Media to plan, schedule, and maintain the monthly multi-platform editorial calendar.
Schedule and publish daily content across LinkedIn, Instagram, TikTok, and YouTube Shorts using social scheduling tools.
Engage with prospective clients, industry partners, and community followers in comments and direct messages, escalating qualified sales leads to business development.
Assist with departmental administration, track social analytics, and prepare monthly performance recaps.
Monitor TikTok, Instagram, and Reddit for viral beauty products, emerging textures, applicator trends, and trending audio.
Track competitor contract manufacturers, private-label launches, and beauty conglomerate news to identify market gaps.
Monitor cosmetic chemistry and regulatory discussions and identify timely content opportunities related to high-interest ingredients and trends.
Prepare weekly trend briefs with actionable content concepts for the creative team.
Design static social media graphics, carousels, and quote cards in accordance with Bayport brand guidelines.
Design and update print and digital sales collateral, including one-sheeters, technical data sheets, formulation sample flight menus, and capability decks.
Produce corporate presentation decks, booth signage, event flyers, and email header graphics using Canva and Adobe Creative Suite.