Marketing Coordinator

Private Destinations•Miami, FL

21d•Hybrid

About The Position

The Marketing Coordinator provides marketing coordination and administrative support across B2C and B2B initiatives. The role independently coordinates smaller tactical email, direct mail, and collateral projects while supporting Specialists and Managers with larger campaigns. It supports workflows, production, routing, and distribution across email, direct mail, digital, social, print, collateral, and other marketing communications, and reviews materials for accuracy, quality, and adherence to brand standards. The coordinator also maintains schedules, reports, project records, and marketing files; supports events, ship visits, sweepstakes, social media communications, and influencer and talent travel; and provides administrative support to the Marketing team and departmental management. The position is classified as in-office and requires working from a designated Carnival office in South Florida Monday through Thursday, with the option to work from home on Fridays. Candidates must be located in or willing to relocate to the Miami/Ft. Lauderdale area. Travel is less than 25%. The work is primarily in a climate-controlled environment with minimal safety or health hazard potential. The role requires remaining stationary at a desk and/or computer for extended periods.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred; relevant education and directly related work experience may be considered in lieu of a degree.
Strong attention to detail, accuracy, and thoroughness.
Strong written and verbal communication skills for working with team members, management, agencies, vendors, and other partners.
Strong writing, proofreading, and copy-editing skills, including knowledge of style, grammar, and brand consistency.
Strong organization and prioritization skills, including the ability to coordinate multiple projects and deadlines, follow processes and timelines, and work effectively in a team.
General understanding of marketing principles and tactics across consumer, trade, email, digital, social, direct mail, and brand marketing.
Familiarity with marketing creative, print, and digital production processes.
Ability to review basic marketing data and reporting and identify errors, discrepancies, or items requiring follow-up.
Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook, as well as email, web-based applications, and PDF tools.
Ability to learn and use marketing project management, routing, CRM, and workflow platforms such as PageProof, Siebel, or similar tools.
Experience supporting execution and coordination of marketing campaigns across multiple channels.
Experience supporting email and direct mail production workflows, including routing, creative and copy review, proofreading, production coordination, and collaboration with internal teams and external agencies.
Experience coordinating tactical marketing projects such as email communications, direct mail, postcards, collateral, or similar materials.
Familiarity with email marketing and CRM programs and basic campaign execution processes.
Understanding of creative, digital, direct mail, and print production processes.
Experience reviewing marketing creative and copy for accuracy, consistency, and compliance with brand guidelines.
Experience coordinating projects, priorities, stakeholders, and deadlines in a fast-paced environment.
Ability to maintain project schedules, track deliverables, follow up on outstanding items, and escalate potential issues.
Comfort reviewing basic campaign reporting and identifying information requiring follow-up.

Nice To Haves

Experience with project management, routing, or workflow tools such as PageProof, Monday.com, Smartsheet, or similar platforms.
Experience with CRM, email marketing, marketing automation, reporting, or analytics platforms.

Responsibilities

Provide day-to-day support to B2C and B2B Marketing Specialists and Managers across initiatives and projects.
Independently coordinate smaller tactical email, direct mail, and collateral projects, including postcards and targeted email communications, while supporting larger campaigns.
Consolidate and communicate project-routing feedback to project leads and creative resources, including design, copy, layout, and imagery changes.
Review marketing materials for alignment with brand positioning, messaging strategies, and graphic standards.
Confirm fares, offers, disclaimers, and other details; proofread materials and help resolve conflicting feedback before production.
Mark up and route marketing materials for review and approval using PageProof, and maintain organized project files on the Marketing shared drive.
Coordinate brochure, collateral, and promotional merchandise fulfillment for special events and work with external vendors as needed.
Maintain email and direct mail project schedules and prepare reporting and materials for meetings.
Update and distribute weekly Direct Mail Reports.
Serve as the Marketing point of contact for shipboard Onboard Sales requests for printed and digital flyers, collateral, and other materials; gather requirements and coordinate development, updates, and delivery.
Schedule and post content weekly to the Sales Facebook page, coordinating with the Trade Marketing Specialist, who leads the strategy and content plan.
Coordinate departmental travel, submit IT support requests, order office supplies and business cards, and assist with other administrative needs.
Create job starts in the Siebel CRM System.
Coordinate with Customer Service, Revenue Management, Sales, Public Relations, Shared Services, and other departments to ensure communication and inputs are shared.
Provide administrative and logistical support for influencer, content creator, and other talent travel, including flights, hotels, transfers, and other requirements with internal teams and external partners.
Identify and help resolve routine issues affecting projects, timelines, or deliverables; escalate complex issues when appropriate.
Take ownership of assigned tasks and projects, proactively follow up on deliverables and timelines, and communicate professionally with internal and external partners.