Marketing Coordinator

Therapeutic Alternatives•Red Springs, NC

18d

About The Position

The Marketing Coordinator develops and oversees the marketing plan, public relations programs, and promotional tools needed to operate Victorian Senior Care successfully and maintain community census. The role generates and follows up on prospective-resident leads, conducts tours, supports admissions, tracks marketing results, and develops community outreach and guest-relations programs. The position also supports residents’ dignity, safety, and rights; follows the home’s safety and employee policies; cares for equipment and supplies; and completes job-related continuing education as required by the ED/Administrator.

Requirements

High school diploma or GED.
Proven skills in sales, written and verbal communication, organization, and evaluation.
Ability and willingness to perform cold calls and telephone sales calls.
Good computer skills, especially working with spreadsheets.
Goal-oriented and competitive.
Secure a two-step tuberculin skin test: the first test before hire and the second within two weeks of the first test.
No substantiated findings on the NC Personnel Registry or Health Care Program.
Clear SBI and DMV records and maintain this status during employment.
Valid North Carolina driver’s license.
At least eight years of driving experience, as required by the company’s liability insurance carrier.

Nice To Haves

Some college is preferred.

Responsibilities

Establish models, generate and conduct tours, and convert leads to tours.
Follow up with leads in person, by telephone, and by mail to convert them to tours.
Document weekly lead, tour, and move-in counts and report them to the community ED/Administrator and corporate office.
Track the success of lead-generation sources, follow-ups, and move-ins.
Set and track daily callback goals for prospective residents, influential contacts, and others interested in the facility.
Conduct pre-admission assessments as part of the admission process.
Admit move-ins and follow up with satisfaction surveys.
Develop and procure business cards, letterhead, and marketing materials; monitor inventory to maintain adequate supply.
Develop and maintain a referral list and make calls regarding referrals.
Maintain and update the marketing plan.
Conduct marketing focus groups with the community, residents, and family members.
Select and procure public-relations materials, monitor inventory, and evaluate effectiveness in generating leads.
Conduct community seminars on Assisted Living.
Facilitate community use of appropriate areas.
Assist with website development and follow up on leads generated by the website.
Research and stay current with industry trends.
Develop and oversee a guest-relations program with staff.
Perform other duties as required by circumstances.
Help maintain each resident’s self-respect, personal dignity, and physical safety.
Know and apply the home’s accident, fire safety, OSHA, and emergency procedures.
Know the Adult Care Home Residents’ Bill of Rights and assist residents in exercising their rights.
Ensure careful treatment of Adult Care Home equipment and appropriate use of supplies.
Read and adhere to Adult Care Home and employee policies.
Participate in job-related continuing education as required by the ED/Administrator.