Marketing Coordinator

HCA Healthcare • Nashville, TN

3d • Remote

About The Position

The Marketing Coordinator supports the planning, coordination, and execution of marketing initiatives promoting the institution’s programs, services, and brand. The role coordinates the development, production, and distribution of marketing materials, advertising campaigns, media placements, events, and campus-specific projects. It works with internal departments, external agencies, and vendors to complete marketing activities accurately, on schedule, and in alignment with organizational goals.

The position assists with content development, project management, and campaign implementation while maintaining brand consistency and supporting student recruitment, community engagement, and program growth. It also supports digital marketing, campaign analysis, online reputation initiatives, marketing resources, and the Marketing Department’s administrative and operational work. Occasional evening and weekend activities may be required.

Requirements

• Associate degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Media, Graphic Design, or a related field is required.
• An equivalent combination of education and relevant marketing, communications, digital marketing, advertising, or project coordination experience may be considered.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Media, Graphic Design, or a related field.

Responsibilities

• Coordinate the development, production, and distribution of marketing, advertising, and promotional materials.
• Assist in planning and executing marketing programs, promotional campaigns, and campus-specific initiatives.
• Manage relationships with external agencies, designers, printers, media partners, and other marketing vendors.
• Proofread and review marketing materials for accuracy, consistency, and brand compliance.
• Maintain departmental schedules, project timelines, deadlines, and marketing calendars.
• Manage and update website content, social media platforms, and other digital marketing channels.
• Develop, publish, and maintain digital content for social media, email campaigns, promotions, and website communications.
• Create and manage social media calendars, campaign schedules, and content plans.
• Coordinate email marketing campaigns and marketing automation initiatives.
• Monitor, analyze, and report on campaign performance, social media engagement, website activity, and other marketing metrics.
• Manage online reputation initiatives, including surveys, reviews, ratings, and related reporting.
• Assist with developing and maintaining marketing collateral, catalogs, presentations, and departmental resources.
• Maintain organized advertising files, marketing assets, vendor documentation, and departmental records.
• Compile reports, analytics, and project updates for Marketing leadership.
• Collaborate with academic departments, campus leadership, admissions, and business development teams to support marketing objectives.
• Ensure consistent brand messaging and visual standards across marketing platforms and communications.
• Research marketing trends, digital tools, and industry best practices to support continuous improvement.
• Provide administrative and operational support for Marketing Department projects and initiatives.
• Participate in occasional evening and weekend activities as needed.
• Perform other duties as assigned.

Benefits

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health, and telemedicine services.
• Wellbeing support, including free counseling and referral services.
• Paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence.
• A 401(k) Plan with a 100% match on 3% to 9% of pay, based on years of service.
• Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling.
• Tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing.
• Fertility and family-building benefits and adoption assistance.
• Life insurance and supplemental health protection plans.
• Auto and home insurance, legal counseling, identity theft protection, and consumer discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree