Marketing Coordinator

HomeServices of America•Edina, MN

1d•$23 - $25•Hybrid

About The Position

Edina Realty is seeking a friendly, enthusiastic, detail-oriented Marketing Coordinator to support real estate agents in their marketing efforts. The coordinator partners one-on-one with agents and teams to review online and offline marketing, including social media, direct mail, and website strategies. The role proposes creative solutions and opportunities, helps execute marketing campaigns, and supports the use of CRM, marketing automation, and other tools and support systems to foster agent growth and success. This hybrid role is based in Edina Realty sales offices and the corporate office. Candidates must reside in Minnesota or Wisconsin. The schedule is Monday through Friday, 8:30 a.m. to 5 p.m. The hourly wage is $23–$25, based on education and experience, with potential for a formula incentive plan based on financial results. Edina Realty describes its work environment as supportive, fun, and flexible, valuing innovation, creativity, and new ideas. Management and leadership are accessible and encourage employee input. The company identifies honesty, integrity, and commitment as core values and notes that it has been named a Star Tribune Top Workplace.

Requirements

Minimum of a college degree or equivalent.
Strong interpersonal skills, customer-service orientation, and ability to work in a team-oriented environment.
Technical aptitude, including knowledge of standard Microsoft products, Canva, and current social media platforms.
Knowledge and use of Google products to increase agents’ online exposure, including at least a topline understanding of SEO practices and methods.
Strong understanding of creative design and process, or direct experience in them.
Strong computer skills and proficiency in Microsoft Office products.
Excellent written and verbal marketing and communication skills.
Ability to prioritize and handle multiple tasks and projects concurrently.
Strong project management and/or organizational skills, accuracy, and attention to detail.
Effective analytical and problem-solving skills.

Nice To Haves

Three years of marketing experience; preferred but not required.
Knowledge of the real estate, title, and/or mortgage business.

Responsibilities

Collaborate with agents to apply their business plans and goals to effective, timely, and efficient marketing strategies and tactics.
Provide advanced marketing expertise and support to agents to help differentiate their businesses and deliver value.
Guide agents in selecting strategies and tools to promote their businesses cost-effectively and build long-term clientele and reputation.
Design and create marketing and social media campaigns with agents.
Regularly analyze marketing and social media data and propose tactical changes to improve performance.
Use agent websites in integrated, multimedia marketing plans.
Collaborate with experts and contributors across the organization on marketing and communications projects.
Occasionally assist with office and agent special events and functions.