Marketing Coordinator

Whitney Museum of American Art•New York, NY

20d

About The Position

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support marketing and general revenue initiatives. The role supports media planning and advertising production, cross-promotional efforts, email marketing, research, reporting, events, and other projects. It also provides administrative and reporting support to the Marketing and Membership departments and coordinates the hiring, training, delegation, and feedback of interns. The position works with the Director of Marketing and Media Strategy, Graphic Design, external consultants, the Tourism team, and other Museum departments. It supports ongoing and upcoming campaigns, maintains marketing materials and online listings, assists with event and photo/video-shoot logistics, and responds to requests for historical marketing plans and attendance statistics.

Requirements

Bachelor’s degree.
At least 2 years of marketing experience.
Professional experience with media vendors and general knowledge of the media landscape for traditional and digital tactics.
Familiarity with audience data and ad tech platforms, including data onboarding tools, programmatic buying platforms, and paid social ad managers.
Experience with Asana, Mailchimp, Raiser’s Edge, Project Center, and Microsoft and Apple software suites.
HTML experience.

Nice To Haves

Digital marketing experience preferred.
Agency experience preferred but not required.
Adobe Photoshop experience is a plus but not required.

Responsibilities

Support the Director of Marketing and Media Strategy with project management and production of media plans for ongoing and upcoming campaigns.
Coordinate with Graphic Design to create and route advertisements through the online Project Center.
Manage and execute institutional email marketing campaigns and newsletters, including building, editing, and deploying them through MailChimp or other relevant systems.
Coordinate with an external consultant on social media and digital display campaigns; monitor, edit, and manage campaigns as needed.
Compile weekly performance reports and post-campaign reports.
Write copy and compile images and captions for Marketing and Membership materials in accordance with the Whitney’s style and voice.
Research, conduct outreach, and manage the influencer database.
Support marketing-related events and photo/video shoots and manage onsite logistics.
Process and track Marketing department invoices.
Provide administrative and event support to the Marketing and Membership departments as needed.
Schedule Marketing department meetings and manage its calendar as needed.
Assist with Tourism marketing initiatives as needed.
Maintain and update the Whitney’s monthly exhibition listings, such as Artforum listings.
With oversight from the Tourism team and Marketing Manager, update travel sites such as TripAdvisor, Yelp, and Google with seasonal and exhibition-related copy and images.
Provide reporting support for Marketing and Membership, including digital revenue streams, monthly headcount, and retention reports.
Respond to other departments’ inquiries about past marketing plans and attendance statistics.
Take notes and circulate them for key meetings, including division, exhibition implementation, team, and production meetings.
Review intern applications, interview candidates, extend offers, train interns, delegate responsibilities, provide feedback, and work with team members to identify suitable needs and projects.
Assist with campaign recap reports for Corporate and Marketing at the end of large exhibitions, as needed.
Assist with updating onsite signage when necessary, particularly elevator vinyl and exterior museum-hours vinyl.
Serve as the Museum’s point of contact for email cross-promotions.