Marketing Coordinator

SmartLight Analytics•Plano, TX

1d•$65,000 - $90,000•Remote

About The Position

SmartLight Analytics is seeking an organized, detail-oriented, and creative Marketing Coordinator to join its Business Development team. Reporting to and working directly with the Marketing Director, the role supports the planning, execution, and tracking of integrated marketing programs intended to drive pipeline, engagement, and revenue through digital, print, and industry association marketing efforts. The ideal candidate is an exceptional communicator who partners cross-functionally, takes accountability for completing projects on time, and thrives in a fast-paced, business growth-oriented, remote-first environment.

Requirements

Prior experience in a marketing support role, with a track record of accurate, reliable execution.
Strong organizational and time-management skills.
Proficiency with Microsoft Office, Adobe Creative Suite, and collaboration tools.
Comfort working with CRM and marketing tools, such as HubSpot or webinar platforms, and pulling performance reports.
Clear written and verbal communication skills, with the ability to synthesize information for Sales and cross-functional partners.

Nice To Haves

Bachelor’s degree preferred but not required.

Responsibilities

Create project timelines, workflows, and task assignments, ensuring projects are delivered on time, on budget, and in alignment with brand standards.
Support planning and execution of meetings, events, conferences, and trade shows by helping identify requirements, establishing contacts, developing schedules and assignments, coordinating mailing lists, and maintaining event collateral and materials inventory.
Coordinate with internal stakeholders to gather information and support timely execution of assigned tasks.
Maintain marketing documentation, files, templates, and internal systems.
Support vendor coordination and administrative tasks as assigned.
Maintain the marketing budget tracker, process and log vendor invoices and marketing expenses promptly, and provide a monthly budget summary.
Coordinate internal logistics for marketing initiatives, campaigns, and events.
Assist with setup, scheduling, and deployment of email and digital marketing campaigns through the CRM platform.
Build marketing campaign emails within the CRM platform, aligning email cadences and nurture sequences with go-to-market strategies set by the Marketing Director.
Support development and design of B2B promotional and thought leadership materials and presentations.
Assist with preparing and formatting presentations, reports, and materials in alignment with company brand standards.
Track web and social media analytics, including competitive monitoring.
Monitor social media channels for comments, messages, and mentions, and suggest timely, on-brand responses for the Director to deploy.
Ensure brand consistency across internal and external-facing assets.