Marketing Coordinator

Melbourne Flight Training•Melbourne, FL

12d•$0 - $50,000

About The Position

The Marketing Coordinator executes day-to-day marketing activities across all company departments. Reporting directly to the Marketing Manager, this role implements marketing strategies, manages content development, oversees social media activities, and provides hands-on support. The Marketing Coordinator tracks and reports key metrics to help optimize marketing efforts.

Requirements

Bachelor’s degree in marketing, advertising, or a related field.
At least 1 year of prior work experience as a marketing coordinator or in a similar role.
Excellent writing, communication, and presentation skills.
Strong project management, multitasking, and decision-making skills.
A metrics-driven marketing mindset and an eye for creativity.
Experience with research using data analytics software.
Familiarity with content management systems (CMS).
Familiarity with customer relationship management (CRM) tools and Salesforce.
Working knowledge of design and search engine optimization (SEO).
Experience working with budgets and forecasting.

Nice To Haves

Experience and/or interest in the aviation industry.

Responsibilities

Implement marketing strategies and campaigns across email marketing, social media, and content marketing, ensuring messaging and branding are consistent and appropriate for each department’s audience.
Manage marketing calendars and ensure campaign and initiative deadlines are met.
Coordinate and execute promotional efforts, including events, product launches, and seasonal campaigns.
Develop and curate content for department needs, including social media posts, email campaigns, blog posts, and newsletters.
Collaborate with department heads and subject matter experts to ensure content is accurate, relevant, and engaging.
Work with graphic designers, photographers, and other creatives to produce content aligned with brand guidelines.
Manage the brand’s social media accounts by scheduling posts, engaging with followers, and responding to comments and inquiries.
Develop and maintain a social media calendar and monitor trends, competitor activity, and audience preferences.
Track social media metrics and adjust strategies to increase engagement and reach.
Allocate time and resources to support the marketing needs of all five departments, providing hands-on assistance as needed.
Attend weekly departmental meetings and coordinate with department management to align marketing efforts with goals and needs.
Assist with department-specific marketing activities, including trade shows, customer events, and industry partnerships.
Track campaign metrics such as open rates, click-through rates, social media engagement, and conversion rates.
Compile reports and present performance data and insights to the Marketing Manager.
Use data to adjust ongoing campaigns and recommend optimizations for future efforts.