Marketing Coordinator

TruTechnologies•Durham, NC

About The Position

TruTechnologies is seeking a driven, highly organized Marketing Coordinator to take ownership of meaningful projects and gain hands-on experience across multiple areas of marketing. Working closely with Growth Marketing, company leaders, subject-matter experts, sales teams, and external partners, the coordinator will bring marketing programs to life, coordinate projects, and help execute campaigns and events. The role offers broad marketing experience in a fast-moving technology company, contributing to work intended to help bring new medicines to patients faster. The position spans event and conference coordination, content and digital marketing, campaign support, and marketing operations. Responsibilities include coordinating event logistics and execution; maintaining social calendars and publishing content; drafting and editing marketing communications; supporting webinars and integrated campaigns; assisting with account-based marketing; coordinating campaign deliverables; maintaining marketing systems, calendars, budgets, assets, and reports; and conducting industry and competitive research. The coordinator may attend select events and travel periodically for conferences, meetings, and company events. The successful candidate is curious, resourceful, proactive, collaborative, dependable, organized, comfortable balancing creative work with detailed execution, and motivated by the opportunity to contribute ideas and support a growing company. The role provides exposure to events, content, digital marketing, brand development, campaigns, sales enablement, and marketing operations, with opportunities to work closely with experienced leaders and contribute to visible initiatives.

Requirements

Two to five years of relevant experience in marketing, communications, events, public relations, business development, or a related field; meaningful internship experience counts toward this requirement.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
High attention to detail and a commitment to producing polished, accurate work.
Experience coordinating conferences, trade shows, or corporate events, along with exposure to digital marketing, campaign execution, or content development.
Comfort working with executives, sales professionals, technical experts, customers, and external vendors.
A proactive mindset and initiative to identify and complete needed work.
Ability to learn complex ideas and communicate them clearly and compellingly.
Willingness to travel periodically for conferences, meetings, and company events.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Nice To Haves

Experience in pharmaceutical, biotechnology, healthcare, clinical research, life sciences, or B2B technology.
Familiarity with LinkedIn, email-marketing platforms, content-management systems, CRM tools—particularly HubSpot—Canva, Adobe Creative Suite, or marketing automation platforms.
Interest in emerging technology, artificial intelligence, clinical trials, or the advancement of drug development.

Responsibilities

Coordinate TruTechnologies’ participation in industry conferences, trade shows, speaking engagements, executive dinners, and customer events.
Manage event logistics, including registrations, sponsorship deliverables, booth requirements, shipping, signage, promotional materials, travel details, and vendor coordination.
Maintain event timelines and ensure deadlines, deliverables, and onsite requirements are completed.
Prepare internal stakeholders for events and attend select events to support onsite execution.
Track event participation, leads, engagement, costs, and overall performance.
Maintain company social calendars and schedule and publish content across LinkedIn, the TruTechnologies website, email campaigns, and other digital channels.
Draft and edit social posts, emails, event promotions, website updates, and other marketing communications.
Support promotion, distribution, and repurposing of thought-leadership content, including articles, webinars, and case studies.
Monitor social and digital performance and recommend opportunities to improve reach and engagement.
Help ensure published materials are accurate, current, and consistent with the company’s brand and messaging.
Support webinar execution, including speaker scheduling, registration, promotion, and post-event follow-up.
Support integrated marketing campaigns targeting pharma sponsors, clinical research organizations, laboratories, and research sites.
Assist with account-based marketing initiatives for priority prospects and strategic accounts.
Edit and update sales collateral, presentations, one-sheets, buyer guides, customer stories, and campaign materials.
Coordinate campaign deliverables across growth marketing, sales, business development, and external partners.
Support campaign execution in HubSpot, including contact-list management, email setup, campaign tracking, and basic reporting.
Maintain organized libraries of approved brand assets, presentations, templates, photography, and marketing materials.
Maintain marketing calendars, project plans, budgets, contact lists, and performance reports.
Coordinate with agencies, designers, printers, venues, promotional vendors, and other outside partners.
Assist with branded merchandise, customer gifts, direct-mail programs, and promotional inventory.
Conduct competitive, industry, audience, and conference research.
Support website updates, presentation development, internal communications, and special marketing projects.
Track campaign and event metrics and help prepare reports for marketing and company leadership.
Contribute to emerging marketing priorities, bringing flexibility, initiative, and a willingness to support the broader team.